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An established industry player is seeking a Competitive Intelligence Specialist to join their sales team. This dynamic role involves working closely with the sales force to provide deep insights into competitors and enhance deal-winning strategies. The specialist will be responsible for creating compelling content, presenting findings to clients and partners, and conducting thorough analyses to inform sales strategies. This position requires exceptional communication and influencing skills, as well as the ability to synthesize complex information into actionable insights. If you thrive in a collaborative environment and are passionate about driving sales success, this opportunity is perfect for you.
The Competitive Intelligence Specialist is part of the sales team. Be prepared to work with the sales force to help win the deal. You will be THE expert on your competitor(s) and solely responsible for all insights and understanding of a competitor set and that responsibility does not end with educating the sales force on the competitor. You need to be prepared to present NetSuite vs. competitor X to our prospect, our partners and our systems integrators. You will be asked to compare our product with our competitor and answer deep functional differentiator questions. You will develop client-facing content and travel to client, prospect, partner and systems integrator meetings to add your knowledge and insight. While you will be building reusable content, the focus of this role is in support of deals which includes being comfortable with prospect and customer facing meetings and events.
You are also responsible for a vertical or horizontal business unit's market, competitor and customer insight needs. This includes providing insight support by using all primary and secondary resources available. You are considered a member of the sales force you support and will regularly be asked to participate in staff meetings, group sessions, deal reviews, partner interactions and client-facing competitor reviews. You own the win/loss review process and that includes interviewing the prospects and customers on why we won/lost and bringing that knowledge to bear in future sales cycles.
To do this you should have mastered all standard secondary resource tools and must be adept at engaging in primary research utilizing proven, validated research techniques. You will be seen as an expert in your area of responsibility and will regularly be asked for recommendations or opinions.