CBL Agile - Vaccines / Gerente Sênior Marketing & Times Ágeis - Vacinas (Location: São Paulo/SP)

Pfizer; São Paulo; Presencial; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

Uma empresa farmacêutica líder está em busca de um Responsável de Marketing para gerenciar seu portfólio de produtos e garantir o acesso ao tratamento para os pacientes. O cargo envolve desenvolvimento de estratégias de marketing, colaboração com parceiros internos e liderança de uma equipe inovadora em um ambiente dinâmico. O candidato ideal terá experiências significativas na área de vacinas, habilidades analíticas sólidas e a capacidade de trabalhar em um formato omni-channel, sempre focado no cliente.

Qualificações

• Experiência em diferentes canais digitais com vacinas.
• Habilidade em criar conteúdo modular rapidamente.
• Profundo entendimento analítico e fluência em dados.

Responsabilidades

• Desenvolver plano de marketing e estratégia.
• Colaborar com equipes internas para criar campanhas inovadoras.
• Gerir e motivar a equipe de marketing de marca.

Conhecimentos

Análise Profunda

Experiência com Vacinas

Habilidade de Liderança

Estratégia Omni-Channel

Obsessão pelo Cliente

Descrição da oferta de emprego

This role, reporting to Category Lead, will be responsible for managing the Portfolio & Pipeline to guarantee patient treatment and prevention at the right time, at the right place. This task includes own brand strategies; collaboration with cross-functional stakeholders to tailor tactics for the market, identifying opportunities to accelerate treatment access to patient. This Lead is responsible to manage the brand marketing team, and also ensures that all activities are conducted in accordance to the company policies and SOPs, values, and global guidelines, as appropriate

RESPONSABILITIES:

Develop marketing plan and strategy

Drive voice of customer insights

Drive segmentation of audiences across markets to optimize messaging and GTM plans

Collaborate with CMO organization to deliver breakthrough campaigns and promotional efforts

Collaborate with CMAO organization to deliver breakthrough science

Leads efforts to develop innovative and integrated digital omni-channel strategies to build proficiency in Customer Experience;

Develop tactics to communicate brand messages effectively and efficiently to customers, with interconnected and consistent provider journeys across solutions

Shapes and leads the development of rapidly-created, agile and modular content using available tools

Uses streamlined content testing and actively identifies gaps to inform new content development

Embeds foundational analytics capabilities (e.g., global dashboards, tracking/reporting of metrics and KPIs) via coordination with global analytics teams and rapidly adjusts engagement approach based on new insights

Adopts best practices for leveraging go to market solutions in HCP engagement;

Provides feedback and share voice of customer to internal partners for solution evolution

Uses real-time customer behavior to sharpen customer segmentation and execution of marketing mix – delivering content that is more relevant and timely

Drives brand strategy and interactions, leveraging customer insights along the journey

Adopts best practices for omnichannel marketing activities to improve efficiency (e.g., deep understanding of analytics to efficiently interpret complex dashboards)

Working with digital ensure search engine optimization (SEO) is incorporated into marketing tactics to ensure that our channels are at the top of search engines as this drives how many visitors go to our channels

QUALIFICATIONS:

Experience in working with vaccines in different channels i.e. digital

Experience in creating tailored ways of engaging with external stakeholders for vaccines

Ability to move fast in response to what is happening in the external marketplace

Ability to create modular content with new ways of working with Legal/Reg to quickly assemble content for all channels

Ability to rapidly test content and channel mix to respond to real-time customer behavior

Experience on the pulse of the customer and leverages omnichannel approach to impact behavior and mindset with speed and agility

Deep analytics fluency, continuously monitors insights, and test-and-learn, iterative mindset

Must be customer obsessed and a proactive and active listener

Ability to understand the different messaging needed for different generations

Strong leadership skills with ability to cascade Pfizer’s culture, attract top talent, empower colleagues, motivate and inspire team to exceed expectations

English / Portuguese required

OTHER JOB DETAILS:

Work Location Assignment:On-site 2-3x/week or as needed by the business

Last date to apply for job: June 13th

EEO (Equal Employment Opportunity) & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.

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