CBL Agile - Vaccines / Gerente Sênior Marketing & Times Ágeis - Vacinas (Location: São Paulo/SP)

Pfizer; São Paulo; Presencial; BRL 120.000 - 180.000; Tempo integral

Resumo da oferta

Uma importante empresa farmacêutica está em busca de um gerente de marketing para liderar a equipe de marketing de marca, desenvolvendo estratégias de marketing e gerenciando o portfólio de produtos. O candidato ideal terá experiência em trabalhar com vacinas, habilidades de liderança e a capacidade de criar conteúdo adaptável, colaborando com várias partes interessadas para garantir o acesso ao tratamento para os pacientes.

Qualificações

• Experiência em canais digitais e engajamento com partes interessadas externas.
• Habilidade em criar conteúdo modular e trabalhar com equipes de Legal/Regulatory.
• Capacidade de se adaptar rapidamente às mudanças de mercado.

Responsabilidades

• Desenvolver planos e estratégias de marketing.
• Segmentar públicos para otimizar mensagens e planos de go-to-market.
• Colaborar para campanhas e esforços promocionais.

Conhecimentos

Experiência com vacinas

Criação de estratégias de engajamento

Análise e testes iterativos

Habilidades de liderança

Fluência em inglês e português

Descrição da oferta de emprego

This role, reporting to the Category Lead, will be responsible for managing the Portfolio & Pipeline to ensure patient treatment and prevention at the right time and place. This includes developing own brand strategies and collaborating with cross-functional stakeholders to tailor tactics for the market, identifying opportunities to accelerate treatment access for patients. The Lead will manage the brand marketing team and ensure all activities adhere to company policies, SOPs, values, and global guidelines.

Responsibilities:

• Develop marketing plans and strategies
• Drive voice of customer insights
• Segment audiences across markets to optimize messaging and GTM plans
• Collaborate with CMO organization for campaigns and promotional efforts
• Work with CMAO organization to deliver breakthrough science
• Develop innovative digital omni-channel strategies to enhance customer experience
• Create effective brand messaging and interconnected provider journeys
• Develop agile, modular content using available tools
• Identify content gaps and test new content strategies
• Embed analytics capabilities and adjust engagement based on insights
• Leverage go-to-market solutions for HCP engagement
• Provide customer insights for solution development
• Use real-time customer behavior data to refine segmentation and marketing mix
• Drive brand strategy leveraging customer insights
• Implement best practices for omnichannel marketing and SEO

Qualifications:

• Experience working with vaccines across digital channels
• Experience creating tailored engagement strategies for external stakeholders
• Ability to respond quickly to market changes
• Skill in creating modular content and collaborating with Legal/Regulatory teams
• Proficiency in testing content and channel effectiveness in real-time
• Strong understanding of analytics and iterative testing
• Customer-obsessed with active listening skills
• Ability to tailor messaging for different generations
• Leadership skills to motivate and inspire teams
• Fluent in English and Portuguese

Other Details:

• Work Location: On-site 2-3 times/week or as needed
• Application deadline: June 13th

Pfizer is committed to equal employment opportunity regardless of race, color, religion, sex, sexual orientation, age, gender identity/expression, national origin, or disability.