Category Marketing Manager, BR Stores - CM & RVM

Amazon; São Paulo; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading company is seeking a Category Marketing Manager to enhance marketing initiatives across various categories. The role involves utilizing data insights, executing marketing strategies, and improving customer experience. Candidates should have strong marketing experience and proficiency in data analysis tools.

Qualificações

• 4+ years of professional marketing experience.
• Proficiency in data analysis using Excel or Tableau.
• Experience building and scaling cross-functional marketing campaigns.

Responsabilidades

• Utilize data to propose marketing initiatives for category growth.
• Own strategy and execution for campaigns to increase engagement.
• Continuously improve shopping experience in partnership with global teams.

Conhecimentos

Data Analysis

Marketing Campaigns

Customer Insights

Cross-Functional Collaboration

English Proficiency

Ferramentas

Excel

Tableau

CRM

Descrição da oferta de emprego

Amazon.com.br is seeking a customer-obsessed Category Marketing Manager to define strategies and create marketing initiatives that enhance discoverability and engage consumers across Home, Kitchen, Sports, Toys, and Tools categories.

Key Responsibilities

1. Customer Understanding & Insights: Utilize internal and external data to propose marketing initiatives that drive category growth. Analyze traffic sources, understand customer journeys, and collaborate with central teams to provide insights that foster customer acquisition and engagement.
2. Demand Generation: Own the strategy and execution for campaigns via Events, Homepage, Outbound, and Onsite channels to increase awareness, acquisition, and engagement. Report results and refine strategies based on learnings.
3. Customer Experience: Continuously improve the shopping experience by addressing issues, enhancing discoverability, and optimizing navigation in partnership with global teams.

A Day in the Life

• Participate in cross-functional meetings with commercial teams.
• Collaborate with teams to boost category discoverability and product visibility.
• Guide interns and support their career development.
• Brainstorm and test new campaign strategies, analyze results.
• Develop merchandising strategies for upcoming events and oversee related teams.
• Review performance metrics and customer engagement data to generate insights.
• Analyze customer segments to develop targeted marketing initiatives.

About the Team

Our vision is to be the preferred destination for our categories by inspiring and engaging customers throughout their shopping journey. We prioritize understanding customer behavior, connecting with business needs, and leveraging Amazon's channels and programs.

Minimum Qualifications

• 4+ years of professional marketing experience (non-internship).
• Proficiency in data analysis using Excel or Tableau.
• Experience building and scaling cross-functional marketing campaigns.
• Advanced English proficiency.
• Experience using customer research, data, and metrics for marketing decisions.
• Familiarity with systems and tools like email, web analytics, and CRM (e.g., Marketo, Tableau, Salesforce).

Our inclusive culture empowers Amazonians to deliver the best results for our customers. For workplace accommodations during the application process, visit this link. If your region isn't listed, please contact your Recruiting Partner.