Category Marketing Manager, Amazon Brazil 3P

Amazon; Brasília; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading global e-commerce company in Brazil is seeking a Category Marketing Manager. The role involves leading marketing initiatives, optimizing product discoverability, and collaborating with multiple internal teams for enhanced customer experiences. The ideal candidate has strong analytical skills, marketing experience, and is proficient in data tools like Excel and Tableau. This position offers an exciting opportunity to shape marketing strategies in a fast-paced environment.

Qualificações

• Experience using data and metrics to drive improvements.
• Professional marketing experience outside of internships.
• Proficient in English, documented ability in both written and oral.

Responsabilidades

• Own all on-site campaigns for 3P categories.
• Develop and analyze performance metrics for business decisions.
• Partner with internal teams for optimal customer experiences.
• Conduct quality control of the website and monitor trends.

Conhecimentos

Data-driven decision making

Creativity

Attention to detail

Analytical skills

Ferramentas

Excel

Tableau

CRM systems (Marketo, Salesforce)

Descrição da oferta de emprego

Description

The Amazon Brazil 3P team is looking for a customer obsessed, creative and data-driven marketer to lead marketing initiatives. The selected candidate will play a significant role in driving sales and creating a best-in-class customer experience by owning on-site merchandising with additional responsibilities in optimizing traffic (Search, Outbound). This candidate will support activities of products/categories launches and promotional events.

The Category Marketing Manager will act as the point of contact for the Amazon Shopping Experience and Marketing & Traffic teams on behalf of category business, centralizing all requests and reporting results.

The successful Marketing Manager must be able to:

• Roll up the sleeves and execute the day-to-day campaigns to drive product and category discoverability;

• Dive deep into performance and qualitative metrics to extract key insights for the business improvement;

• Propose and analyze the results of on-site experience testing, communicate learnings upwards, and use the data to drive future optimization;

• Have a thorough understanding of the industry, seasonality and global trends/events, and continually monitor the underlying technological development; and

• Blend of analytical skills and keen attention to details that leads to the high standard deliveries

Key job responsibilities

• Own all on-site campaigns for 3P categories

• Develop and analyze performance metrics and articulate these into written narratives to drive business decisions and opportunities

• Partner across internal teams to develop and implement optimal customer experiences

• Work with cross-functional teams on launch products and categories, calendaring and execution planning.

• Conduct regular quality control of our website by drawing on quantitative results.

• Continuously observe industry trends and refresh the website to reflect such trends.

• Build processes to ensure a smooth execution across multiple teams, and continuously improve the workflow to drive operational excellence.

• Create experiment frameworks, analyzing results, and structuring scalable campaigns through AB Testing.

Basic Qualifications

• Experience using data and metrics to drive improvements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

• Experience using Microsoft Excel to manipulate and analyze data

• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

• Experience in professional non-internship marketing

• Proficient in English, both written and oral

Preferred Qualifications

• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

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