Business Marketing Manager LATAM, Image Guided Therapy

Philips International; São Paulo; Presencial; BRL 20.000 - 80.000; Tempo integral

Resumo da oferta

A leading company in health technology is seeking a Business Marketing Manager for LATAM in São Paulo. This dynamic role involves developing marketing strategies, managing product launches, and driving customer engagement within the healthcare sector. The ideal candidate will have substantial experience in commercial marketing and knowledge of healthcare solutions, fluent in English, Spanish, and Portuguese, with a commitment to improving healthcare access.

Qualificações

• 7+ years of experience in commercial marketing within healthcare.
• Experience with market insights and go-to-market strategies.
• Fluency in English, Spanish, and Portuguese.

Responsabilidades

• Coordinate and support the development of go-to-market strategies for products.
• Localize value propositions and manage product launch activities.
• Support sales teams with localized marketing materials and strategies.

Conhecimentos

Customer focus

Effective communication

Influence and negotiation ability

Consultative approach to sales

Formação académica

Bachelor’s degree in Sales, Marketing, Business Administration or healthcare-related careers

Descrição da oferta de emprego

Business Marketing Manager LATAM, Image Guided Therapy page is loaded

Business Marketing Manager LATAM, Image Guided Therapy

Apply locations Huixquilucan de Degollado Sao Paulo time type Full time posted on Posted 2 Days Ago time left to apply End Date: June 20, 2025 (1 day left to apply) job requisition id 554828

Job Title

Business Marketing Manager LATAM, Image Guided Therapy

Job Description

Business Marketing Manager LATAM, Image Guided Therapy
Responsible for coordinating and supporting the development of comprehensive go-to-market strategies for a complex portfolio of products, solutions, and services, ensuring alignment with overall business and marketing objectives to drive sustainable market growth.

Your role:

• Marketing Plan and Execution: Provide insights (business and competitive insights, audience and personas pains and needs) into Health Systems Marketing Plan, including input for engagement strategy, content, and campaign programs (reputation, demand generation (incl. for Install Base, Cross- and Upsell), loyalty and sales enablement) in collaborations with HS Engagement Strategy and ensure focus on end-of-life. Drive the Customer’s Audience/Personas based approach and Business specific execution of the Health Systems Marketing Plan. Translating and aligning Marketing Plan with the BMC plans to achieve overall portfolio goals. Provide Market, Customer and Competitor Insights and Trends, and Usage and Attitude Insights regularly to the Business (i.e., how do they change according to changing/evolving ecosystem)
• Perfect NPI and Portfolio Management: Reviewing the value proposition and global plans/roadmaps in the product development phase. Localize value propositions and global roadmaps (for the Local Launch Brief). Responsible for forming the cross-functional team required to plan and execute a product launch (incl. identification of target Customer/Audience/Personas) in line with the global strategy and the overall business and marketing strategy. Responsible for Country Target Price setting (CTP) and promotion pricing (without ownership of deal pricing). Define goals for the IGT portfolio of product solutions and services and managing performance and lifecycle management (phase-in and phase out management) in alignment with Market and Marketing Strategy and BMC plans. Drive customer satisfaction for their assigned audiences, including Customer NPS
• Marketing Enablers for Sales: Support adoption and localization (as/if needed) of global assets and content for the sales teams, in close collaboration with Marketing operations, to have them matching with local Customer/Audience/Personas Customer Decision Journey. Align sales collateral for campaign and programs. Ensures localization of the product details pages. Define guidance on how to collect proof-point in accordance with the claim’s strategy. Identify and prioritize Key Opinion Leader for portfolios, driving KOL engagement (in collaboration with Clinical Leader, Clinical Scientist and in alignment with Marketing Ops & Planning). Portfolio positioning strategy: understand the sales cycles along Customer Decision Journey, evaluate the different sales strategies, and understand how to improve conversion rates by strengthening positioning of the portfolio.

You're the right fit if:

• You have acquired 7+ years of experience in commercial marketing role within the Healthcare industry, including experience with Market insights, business development and Go-to-market strategies. Experience with hybrid operating rooms, hemodynamics and angiography is a plus.
• You have a bachelor’s degree in Sales, Marketing, Business Administration or healthcare-related careers.
• Your skills include strong customer focus, effective communication and interpersonal skills, influence and negotiation ability and consultive approach to sales.
• You are fluent in English, Spanish and Portuguese.
• Availability to travel across the LATAM Region.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business .
• Discover our rich and exciting history .
• Learn more about our purpose .

About Us

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.

For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.

Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism.

To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace.