Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided)

Agoda; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Agoda is seeking an Associate Manager for Marketing Innovation to drive growth in new marketing channels. The role involves data analysis, strategy development, and collaboration with various business functions. Candidates should have strong analytical skills, experience in digital marketing, and the ability to communicate effectively with stakeholders.

Qualificações

• 5+ years of experience in Data Analysis or related projects.
• Proficiency in BI tools and data warehousing.
• Experience in digital or social media marketing preferred.

Responsabilidades

• Spearhead development and optimization of marketing strategies.
• Conduct analysis of datasets related to channel performance.
• Communicate findings and strategic recommendations to stakeholders.

Conhecimentos

Analytical skills

Communication skills

Problem-solving

Formação académica

Bachelor’s degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance

Ferramentas

SQL

Tableau

MS Excel

Descrição da oferta de emprego

Associate Manager, Marketing Innovation (New Channel Growth)(Bangkok Based, relocation provided)

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About Agoda

Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more. Based in Asia and part of Booking Holdings, our 7,100+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.

Our Purpose – Bridging the World Through Travel

We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness.

We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact. Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know our Team

The Marketing Innovations Team at Agoda identifies & develops new marketing channels with high growth potential. This department is highly creative, data-driven, and focused on developing at-scale marketing programs that ensure Agoda’s leadership in emerging channels. The team comprises top analysts, marketing strategists, and data scientists. Our leadership has deep experience in data science, product, strategy, and marketing, fostering an environment that thrives on data, creativity, and technology. Working closely with global experts provides excellent learning and growth opportunities.

In this role, you’ll get to:

• Spearhead development, execution, and optimization of strategies to grow Agoda’s new & emerging marketing channels.
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights.
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to evaluate campaign effectiveness and inform data-driven decisions.
• Partner with various business functions to identify opportunities, analyze, and interpret trends or patterns using tools such as SQL or Tableau.
• Communicate complex findings, performance updates, and strategic recommendations clearly to stakeholders, including senior management.

What you’ll need to succeed:

• 5+ years of experience in Data Analysis or related projects involving big data, preferably in tech, e-commerce, or digital marketing. Bachelor’s degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance is a plus.
• Strong analytical skills with proficiency in BI tools and data warehousing (SQL, Tableau, MS Excel).
• Innovative problem-solving skills to tackle complex challenges creatively and adaptively.
• Excellent communication skills, including impactful writing and presentation abilities.
• Ability to manage stakeholders effectively, including senior management, with strong commercial acumen.

Preferred qualifications:

• Experience in digital or social media marketing.
• Experience with hypothesis testing, statistical analysis, and using Python/R for data analysis.

We value diversity and are committed to an inclusive environment. Employment is based on merit, and we provide equal opportunity regardless of background or characteristics.