Analista Pricing – Fidelização/Retenção Pequenas Empresas

Claro Brasil; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A Claro Brasil está em busca de um Analista de Pricing focado em fidelização e retenção para pequenas empresas. O candidato ideal terá experiência em marketing de aquisição e uma mentalidade centrada no cliente, sendo responsável pela análise de preços, concorrência e desenvolvimento de ofertas. A empresa oferece um ambiente inclusivo e uma gama abrangente de benefícios, visando o bem-estar de seus colaboradores.

Serviços

Vale refeição

Assistência médica e odontológica

Apoio a doenças graves

Benefícios para dependentes com deficiência

Programas de suporte pessoal

Benefícios de fitness

Seguro de vida

Qualificações

• Experiência em marketing de aquisição ou precificação em telecomunicações, fintechs ou serviços recorrentes.
• Experiência com gerenciamento de P&L e design de ofertas.
• Experiência com estratégias omnicanal.

Responsabilidades

• Executar análises baseadas em modelagem estatística e conceitos avançados de marketing.
• Desenvolver ofertas de aquisição e otimização.
• Avaliar resultados de campanhas e propostas de melhorias.

Conhecimentos

Mentalidade centrada no cliente

Curiosidade sobre comportamentos e preferências dos clientes

Flexibilidade para desafiar paradigmas

Formação académica

Graduação em Administração, Marketing, Publicidade, Economia ou áreas relacionadas

Ferramentas

Excel/Google Sheets

Power BI

Tableau

Descrição da oferta de emprego

Analista Pricing – Fidelização/Retenção Pequenas Empresas

Join to apply for the Analista Pricing – Fidelização/Retenção Pequenas Empresas role at Claro Brasil.

Responsibilities:

• Perform analyses based on statistical modeling and advanced marketing concepts such as price and demand curves, elasticity, market saturation, segmentation, Product Lifecycle, and Lifetime Value (LTV).
• Develop and optimize acquisition offers (packages, plans, discounts, promotional conditions).
• Conduct price elasticity and offer sensitivity analyses by customer profile.
• Continuously map and monitor competitors (benchmarking of plans and campaigns).
• Assess, project impacts, and propose counteractions against competitors’ initiatives.
• Conduct market and consumer behavior studies by region/socioeconomic profile.
• Collaborate with offers, BI, product, and sales teams to ensure coherent actions and an integrated view of impacts across the organization.
• Engage with leadership and sales teams to gather feedback, challenges, and needs based on regional operations.
• Present and defend strategies and actions to leadership and sales teams, demonstrating tactical direction and rationale.
• Evaluate campaign and offer results, proposing continuous improvements.
• Monitor competitiveness of offers and products using internal data and market insights.
• Track product and offer performance throughout their cycles, providing solutions involving offers, product positioning, pricing, and segmentation.
• Project the impacts of proposed actions on key business indicators.
• Work closely with IT teams and agile squads, prioritizing deliveries, validating scopes, and ensuring system evolution supports product vision and commercial goals.

Qualifications:

• Customer-centric mindset, with curiosity about customer behaviors and preferences.
• Commitment to continuous learning, teaching, and fostering a respectful, collaborative, and diverse environment.
• Flexibility to challenge existing paradigms and seek innovative, sustainable solutions for competitive advantage, balancing economic, environmental, and social interests.

Essential Requirements:

• Residence in São Paulo.
• Degree in Administration, Marketing, Advertising, Economics, or related fields.
• Experience in acquisition marketing or pricing in telecom, fintech, or recurring service companies.
• Background in retention or loyalty campaigns.
• Participation in launch or repositioning projects.
• Experience working with multidisciplinary teams (product, BI, media, sales).
• Experience with omnichannel strategies (digital, telesales, door-to-door, POS).
• Financial modeling and economic viability analysis experience.
• Experience with P&L management, offer design, and working in multidisciplinary squads.
• Proficiency in Excel/Google Sheets and data visualization tools (Power BI, Tableau, or similar).

Preferred:

• Postgraduate/MBA in Product Management, Marketing, or related areas.
• Intermediate/advanced English and Spanish skills.
• Knowledge of SQL or similar tools for data analysis and insights extraction.

Additional Information:

At Claro, people are one of our core values. We invest in the health, well-being, and quality of life of our employees. We offer a comprehensive benefits package, including flexible working hours, meal vouchers, medical and dental assistance, support for serious illnesses, benefits for dependents with disabilities, pharmacy assistance, childcare support, personal support programs, fitness benefits, private pension, life insurance, recognition programs, and more.

We promote an inclusive, diverse, ethical, collaborative, and harmonious environment. Genders, races, sexual orientations, social positions, or disabilities do not matter here. Everyone is welcome!