Analista Pleno de Influência e PR

Galápagos Jogos; São Paulo; Híbrido; BRL 30.000 - 60.000; Tempo integral

Resumo da oferta

An innovative company is seeking a talented PR and Influence Analyst to create engaging marketing campaigns that resonate with board game enthusiasts. This role involves developing and executing PR strategies, managing influencer relationships, and ensuring brand alignment across all activities. As part of a dynamic marketing team, you will play a crucial role in fostering connections and driving demand for exciting products. If you're passionate about content marketing and have a knack for creativity and organization, this is the perfect opportunity to make a significant impact in a rapidly growing industry.

Qualificações

• Experience in content and media coordination.
• Knowledge of marketing tools and social media platforms.

Responsabilidades

• Develop and monitor PR and influence marketing strategies.
• Manage relationships with influencers and press.

Conhecimentos

Organizational Skills

Content Coordination

Communication Skills

Analytical Skills

Creativity

Project Management

Paid Media Strategies

Formação académica

Higher Education in Marketing

Courses in PR and Content Marketing

Ferramentas

Microsoft Office Suite

Microsoft Power BI

RD Station

Microsoft Teams

Monday.com

Descrição da oferta de emprego

Join to apply for the Analista Pleno de Influência e PR role at Galápagos Jogos

We appreciate your interest in becoming part of the Galápagos Iguanas team!

We are looking for someone to create amazing experiences and attract board game enthusiasts to turn them into true fans of Galápagos.

If you enjoy creating memorable campaigns, excel in content marketing and media, this position is for you!

About us...

We inspire people to live fantastic experiences, fostering valuable connections through playful and social entertainment, transforming gatherings of friends and family into unforgettable moments: this is the incredible world of board games.

Galápagos was founded in 2010 with an entrepreneurial spirit that remains our core today. We are part of the Asmodee Group, the largest in the world in the segment of tabletop games, studios, and distribution units. We witness rapid growth in this sector and proudly play an active role in its development in Brazil.

This achievement is thanks to the dedication of the Galápagos Iguanas, our network of over 500 partner stores across Brazil, and the passionate community interested in these fascinating products that are revolutionizing the entertainment industry!

Are you ready to be part of this?

We need you to:

• Generate demand among audiences that identify with our value proposition and advocate for our brands.
• Translate our strategy into campaigns to produce consistent results, leading and managing marketing projects focused on content and media—from conception to delivery.

Within the Marketing team, you will:

• Develop, implement, and monitor PR and influence marketing strategies aligned with brand objectives.
• Manage relationships with influencers, press, ambassadors, and creators, identifying strategic partnership opportunities in daily activities and events.
• Coordinate the sending of press kits, activations, and events with influencers and journalists.
• Coordinate Press Office activities.
• Monitor media coverage and brand mentions, preparing performance reports and insights.
• Draft and review institutional and press materials (press releases, QAs, speeches, statements, etc.).
• Ensure message alignment and brand positioning across all PR and influence activities.
• Manage the department's budget, negotiate contracts, and handle payments to influencers and suppliers.
• Conduct benchmarking and competitor analysis to identify trends and opportunities in the influence landscape.

What we expect you to bring:

• Complete higher education in Marketing, Social Communication, Cinema, or related fields.
• Desirable: Courses related to Influence Marketing, PR, Content Marketing, Social Media, etc.
• Project Management or similar experience.
• Intermediate Excel (advanced preferred).
• Intermediate English (advanced preferred).
• Knowledge of marketing tools, insights, and social media platforms.

Skills:

• Extremely organized, disciplined, and committed to guidelines.
• Previous experience in content and media coordination.
• Proficiency in content management and analytics tools.
• Experience with paid media strategies (Google Ads, Facebook Ads, etc.).
• Excellent written and verbal communication skills.
• Creativity and adaptability to market changes.
• Ability to work in a team and manage people.
• Analytical skills to interpret metrics and KPIs.

Specific systems:

• Microsoft Office Suite
• Data Analysis Tools (Microsoft Power BI)
• Marketing Automation Platforms (RD Station)
• Microsoft Teams, Monday.com

Our office is located in Pinheiros, SP.

Our employment contract is CLT, hybrid model, business hours, Monday to Friday, with flexibility.

We look forward to your application!