Analista de Conteúdo Sênior

Neo Seguradora; São Paulo; Presencial; BRL 30.000 - 70.000; Tempo integral

Resumo da oferta

An innovative company is seeking a Senior Content Coordinator to spearhead the development of impactful content strategies. This role involves collaborating with a dynamic team of designers, videomakers, and copywriters to create compelling narratives that resonate with the brand's vision. The ideal candidate will leverage their expertise in digital marketing and data analysis to optimize engagement across platforms. If you're passionate about storytelling and brand identity, this is an exciting opportunity to make a real impact in a forward-thinking environment.

Qualificações

• Experience in building customer journeys and social media engagement.
• Solid experience in content strategy and digital marketing across channels.

Responsabilidades

• Develop and lead content strategies for various digital platforms.
• Manage social media and ensure brand identity consistency.
• Collaborate with internal and external stakeholders for strategic alignment.

Conhecimentos

Content Strategy

Digital Marketing

Branding

Data Analysis

Communication Skills

Formação académica

Higher Education in Marketing

Graphic Design

Communication

Ferramentas

Hootsuite

Sprout Social

Google Analytics

Descrição da oferta de emprego

Join to apply for the Analista de Conteúdo Sênior role at Neo Seguradora

We are seeking a Senior Content Coordinator to lead the creation and execution of content strategies, aligning communication, branding, and digital engagement. The professional will work alongside a multidisciplinary team, including designers, videomakers, copywriters, and a manager, ensuring all actions are connected with brand objectives.

1. Develop and lead content strategies for various digital platforms.
2. Create impactful narratives aligned with brand positioning.
3. Plan and oversee the editorial calendar and campaign execution.
4. Work directly with designers, videomakers, and copywriters, coordinating from production to final delivery of scripts, videos, digital campaigns, and promotional actions to ensure optimal content delivery.
5. Manage and analyze metrics to optimize content strategies and engagement.
6. Ensure the connection between storytelling and performance, creating content that generates real impact.
7. Manage social media, including approving artworks and organizing global campaigns and communications, ensuring brand identity consistency.
8. Create and update brand identity manuals and voice guidelines, organizing training and presentations for teams as needed.
9. Collaborate with internal and external stakeholders to ensure strategic alignment across different markets.
10. Represent the brand in some content pieces; experience appearing in videos is desirable.

Qualifications:

1. Complete higher education in marketing, graphic design, communication, advertising, or related areas.
2. Strategic Skills: Strong understanding of brand needs and objectives in the digital environment, with experience in building customer journeys and social media engagement.
3. Tool Proficiency: Advanced knowledge of social media management tools (e.g., Hootsuite, Sprout Social, Google Analytics) and content platforms.
4. Solid experience in content strategy, digital marketing, and branding across channels.
5. Ability to oversee content and actions, including event, video, and photo productions.
6. Data analysis skills and content optimization based on metrics.
7. Familiarity with visual identity alignment and brand manuals.
8. Excellent communication skills and ability to convey constructive alignments.
9. Ability to participate in presentations, validate, argue ideas, storytelling, and strategies for clients and interfaces.