Ads Product Marketing Manager (LATAM)

Netflix Entretenimento Brasil Ltda.; São Paulo; Presencial; BRL 350 000 - 600 000; Tempo integral

Resumo da oferta

Netflix in São Paulo is seeking a seasoned Product Marketing leader to shape regional GTM for ad products. You will partner with product, sales and research teams to translate capabilities into compelling market narratives and drive adoption.

The role demands strong programmatic and ad tech expertise, excellent storytelling, and the ability to balance near-term priorities with long-term strategy in a fast-moving environment.

Qualificações

• 8+ years of experience in digital advertising, product marketing or GTM roles.
• Proven ability to partner cross-functionally (product, sales, research) and influence roadmaps.
• Strong storytelling skills and data-driven decision making.

Responsabilidades

• Lead regional GTM for new ad product solutions in partnership with cross-functional teams.
• Define strategic requirements grounded in market trends and customer needs.
• Identify marketing assets and demos to bring solutions to life.
• Collaborate with teams during tentpole events (CES, Upfront, Cannes).
• Coordinate with Comms, Ad Product, Marketing to ensure consistent narratives.
• Incorporate audience insights from Research to inform offerings.

Conhecimentos

Digital Advertising

Product Marketing

Product Go-to-Market

Ad Tech

Programmatic

Descrição da oferta de emprego

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

About the role. Our rapidly expanding global Ads team is building an innovative advertising offering where our clients can reach engaged audiences and our members can find must-watch series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable execution for client-facing ad products, translating product capabilities into market-facing narratives that drive adoption and revenue.

Key Responsibilities

• Lead the regional go-to-market efforts across new ad product solutions & enhance existing offerings in close partnership with cross-functional stakeholders (ad product, research, sales, UX, measurement, policy, etc)
• Be a trusted partner to both the product and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development
• Define the strategic requirements for Product to influence product development that are grounded in an understanding of the competitive landscape, market trends, agency/brand client needs, use cases, and research
• Identify and execute marketing needs to support ad products in the market (e.g., materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way
• Work across teams to align on and roll out ad solutions in tentpole events (eg, CES, Upfront, Cannes)
• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent ads narrative.
• Collaborate with Research teams to include audience and industry insights that can inform the development of new ad solution offerings and their positioning in the market.

What We’re Looking For

• 8+ years experience across Digital Advertising & Sales, Product Marketing, and Product Go-to-Market.
• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
• Programmatic and Ad Tech expertise
• Excellent communication and storytelling skills, with comfort in understanding research data
• Ability to collaborate in an environment that values team culture and inclusiveness.
• Excel at teamwork and have an ability to execute on near-term business priorities while simultaneously with building a long-term strategy for ad product marketing
• Have strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines.
• High-level understanding of product growth and developing strategic roadmaps
• Demonstrated ability to create detailed and actionable Product Briefs
• A strong attention to detail and eye towards using the 80/20 rule to address problems.
• Knowledge of the ad-supported streaming space and and ad tech ecosystem

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

At Netflix, we want to entertain the world. Whatever your taste, and no matter where you live, we give you access to best‑in‑class TV series, documentaries, feature films and games. Our members control what they want to watch, when they want it, in one simple subscription. We’re streaming in more than 30 languages and 190 countries, because great stories can come from anywhere and be loved everywhere. We are the world’s biggest fans of entertainment, and we’re always looking to help you find your next favorite story.