Account-Based Marketing (ABM) Senior Analyst

Ciandt; Campinas; Hybrid; BRL 120,000 - 190,000; Full time

Benefits offered by this job

Health and dental insurance

Meal allowance

Childcare assistance

Paternity leave

Wellness programs via Wellhub

Profit Sharing

Life insurance

CI&T University

Discount club

Wellbeing platform

Language learning

Job summary

CI&T está buscando um Analista Sênior de ABM para apoiar a estratégia de Account-Based Marketing em contas prioritárias na América do Norte. Este papel prático envolve identificar e priorizar contas, obter insights de contas e buyers, personalizar abordagens e apoiar programas que geram pipeline e crescimento.

Experiência em B2B, ABM e marketing com tecnologia é essencial para trabalhar com equipes globais.

Qualifications

• 4+ anos de experiência em marketing B2B, com ABM, geração de demanda ou growth.
• Fluência em inglês.
• Experiência com públicos B2B complexos e corporativos.
• Conhecimento de jornadas de comprador B2B, personas e segmentação de contas.

Responsibilities

• Desenvolver e executar estratégias ABM para contas prioritárias e segmentos.
• Parcerias com Vendas e Marketing para identificar, priorizar e engajar contas de alto valor.
• Utilizar insights de contas, intenção, engajamento e mercado para orientar prioridades ABM.
• Desenhar abordagens personalizadas para contas-chave em canais digitais, conteúdo e eventos.
• Apoiar nutrição de leads e engajamento ao longo da jornada do comprador.
• Integrar prioridades ABM às iniciativas de geração de demanda e go-to-market.
• Usar ferramentas de marketing e IA para aprimorar inteligência de contas e eficiência.
• Monitorar desempenho de programas e ajustar targeting conforme necessário.
• Colaborar com Marketing Operations para manter dados, relatórios e processos.
• Compartilhar insights com stakeholders para crescimento contínuo.

Skills

ABM

Demand generation

Growth marketing

Sales partnership

English fluency

Análise de dados

Marketing technology

Projeto e gestão

Tools

6sense

Demandbase

HubSpot

Salesforce

AI tools

Job description

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Account-Based Marketing (ABM) Senior Analyst

Campinas, SP

At CI&T, we help large enterprises transform the potential of AI into real business impact with AI Deployment, AI-native execution, and tech-integrated business solutions.

With 30 years of experience in technological transformation, we accelerate innovation with expertise in Agentic SDLC, Application modernization, Data & AI, Martech and Business strategy.

We are 8,000 CI&Ters across more than 25 countries, collaborating to build solutions with real impact. AI is already part of how we work, evolve, and innovate every day.

About the Role

CI&T is looking for a Senior Account-Based Marketing Analyst to support our Account-Based Marketing strategy for priority enterprise accounts in North America.

This role is a hands‑on role working across Marketing and Sales to help identify and prioritize target accounts, uncover account and buyer insights, strengthen engagement with key audiences, and support programs that contribute to pipeline and growth.

The ideal candidate combines strategic thinking, strong analytical skills, marketing technology expertise, and hands‑on experience in B2B and ABM environments .

What You’ll Do

• Support the development and execution of ABM strategies for priority accounts and market segments.
• Partner with Sales and Marketing to identify, prioritize, and engage high‑value accounts and buying groups.
• Use account, intent, engagement, and market insights to inform ABM priorities and opportunities.
• Help develop personalized approaches for key accounts across digital, content, events, and other marketing touchpoints.
• Support lead nurturing and account engagement programs throughout the buyer journey.
• Work across Marketing teams to ensure ABM priorities are integrated into broader demand generation and go‑to‑market initiatives.
• Leverage marketing technology and AI tools to improve account intelligence, personalization, efficiency, and decision‑making.
• Monitor account engagement and program performance, identifying opportunities to improve targeting and effectiveness.
• Partner with Marketing Operations to maintain strong data, reporting, and processes supporting ABM programs.
• Share insights and recommendations with Marketing and Sales stakeholders to support ongoing account growth.

What You Bring

• 4+ years of B2B marketing experience , including experience with Account-Based Marketing, demand generation, or growth marketing.
• Fluent English proficiency.
• Experience working with enterprise or complex B2B audiences.
• Understanding of account segmentation, personas, buying groups, intent data, and B2B buyer journeys.
• Experience partnering with Sales and cross‑functional Marketing teams.
• Familiarity with platforms such as 6sense, Demandbase, HubSpot, Salesforce, or similar tools.
• Experience using AI tools to support marketing research, insights, personalization, or productivity.
• Strong analytical, organizational, communication, and project management skills.
• Ability to work effectively within a global, cross‑functional environment.

Preferred

Experience supporting North American or global go‑to‑market teams and experience within technology, consulting, professional services, or another complex B2B environment.

Our benefits:

• Health and dental insurance
• Meal and food allowance
• Childcare assistance
• Extended paternity leave
• Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass;
• Profit Sharing and Results Participation (PLR);
• Life insurance
• Continuous learning platform (CI&T University);
• Discount club
• Free online platform dedicated to physical, mental, and overall well‑being
• Pregnancy and responsible parenting course
• Partnerships with online learning platforms
• Language learning platform

And many more! More details about our benefits here: https://ciandt.com/br/pt-br/carreiras

At CI&T, inclusion starts at the first contact. If you are a person with a disability, it is important to present your assessment during the selection process. See which data needs to be included in the report by clicking here. This way, we can ensure the support and accommodations that you deserve. If you do not yet have the assessment, don't worry: we can support you in obtaining it.

We have a dedicated Health and Well‑being team, inclusion specialists, and affinity groups who will be with you at every stage. Count on us to make this journey side by side.

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