Senior Social Media Specialist

TRACCS; Manama; On-site; BHD 9,000 - 18,000; Full time

Job summary

TRACCS is seeking a Senior Social Media Specialist to oversee day-to-day client relationships and develop social media strategies across major platforms. The role emphasizes bilingual content calendars (English and Arabic) and managing both organic and paid campaigns.

You will craft engaging content concepts for visuals and videos, advise clients on trends, identify influencers, and provide comprehensive performance reporting and competitive analyses.

Qualifications

• 3+ years of overall social media management experience.
• A deep understanding of all major social media channels.
• The ability to work in a fast-paced environment, handling multiple projects in an organized manner.
• The ability to work with Google Analytics and other similar tools.
• Experience in working with Hootsuite and Percolate for community management.
• Experience in working with website content management systems such as WordPress, Joomla and Drupal.
• Note that agency experience in Bahrain preferred.

Responsibilities

• Plan and create content calendars, preferably in both English and Arabic, while using social media management tools.
• Manage organic/paid ad campaigns.
• Create engaging content concepts for artworks and video.
• Provide advisory to clients on latest social media updates, trends and best practices.
• Identify influencers across various social media platforms.
• Fully manage social media communities.
• Create performance reports using various social media analytics tools and create social media audit reports and competitor analysis.

Skills

Social media management

Multitasking

Content planning

Bilingual communication

Tools

Google Analytics

Hootsuite

Percolate

WordPress

Joomla

Drupal

Job description

Fluent in Arabic and English, the Senior Social Media Specialist is responsible for the overall day-to-day management of client relationships including the development of social media strategies and management of all social media platforms mainly Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, etc.

The Senior Social Media Specialist is responsible for planning and creating content calendars, preferably in both English and Arabic while using social media management tools. He/She will also manage organic/paid ad campaigns, create engaging content concepts for artworks and video, provide advisory to clients on latest social media updates, trends and best practices, identify influencers across various social media platforms, fully manage social media communities, create performance reports using various social media analytics tools and create social media audit reports and competitor analysis.

Experience and Skills Required:

The Senior Social Media Specialist should have:

• 3+ years of overall social media management experience
• A deep understanding of all major social media channels
• The ability to work in a fast-paced environment, handling multiple projects in an organized manner
• The ability to work with Google Analytics and other similar tools
• Experience in working with Hootsuite and Percolate for community management
• Experience in working with website content management systems such as WordPress, Joomla and Drupel
• Working knowledge of digital advertising concepts and ad delivery services

Note that candidates with agency experience in Bahrain preferred.

Reporting Line: Social Media Director