Marketing Officer (Digital & Social Media)

Boss Excel Tutorials & Videos; Jid Hafs; On-site; BHD 6,700 - 10,000; Full time

Job summary

Boss Excel Tutorials & Videos is seeking a Marketing Officer to plan and execute digital marketing and social media activities. You will strengthen the company’s online presence, craft engaging content, manage social media channels, and support campaigns that raise brand awareness and audience engagement.

The role involves developing digital initiatives, coordinating promotional activities, monitoring performance, and collaborating with internal teams and external partners to ensure consistent

Qualifications

• Bachelor's or diploma in Marketing, Digital Marketing, Communications, or related field.
• Solid understanding of social media platforms and digital marketing principles.
• Strong writing and communications skills with ability to create engaging content.
• Familiarity with content scheduling and digital campaign tools.
• Basic knowledge of Canva, Adobe Creative Suite, or similar tools.
• Understanding of social media analytics and campaign performance measurement.

Responsibilities

• Plan, create, and publish engaging content across social media platforms.
• Manage daily social media activities including scheduling posts and responding to interactions.
• Support digital marketing campaigns across platforms like Instagram, Facebook, LinkedIn, TikTok and more.
• Develop marketing materials, captions, visuals, and promotional content per brand guidelines.
• Assist with website content updates, email marketing, and other digital communications.
• Monitor trends, audience behavior, and competitor activity to identify opportunities.
• Track campaign performance and provide recommendations to improve results.
• Coordinate with designers, content creators, agencies, and other departments on marketing projects.
• Support promotional campaigns, product launches, events, and online brand initiatives.
• Maintain consistent brand messaging across all digital channels.
• Explore new content formats and platforms to boost engagement.

Skills

Strong writing

Digital marketing principles

Social media management

Content creation tools

Brand consistency

Education

Marketing degree or related field

Tools

Canva

Adobe Creative Suite

Job description

We are looking for a creative and results-driven Marketing Officer to support the planning and execution of digital marketing and social media activities. This role focuses on strengthening the company's online presence, creating engaging content, managing social media platforms, and supporting marketing campaigns that increase brand awareness and audience engagement.

The successful candidate will contribute to the development of digital marketing initiatives across various online channels. Responsibilities include preparing content, coordinating promotional activities, monitoring campaign performance, and identifying opportunities to improve reach and engagement. The role also involves working closely with internal teams and external partners to ensure that marketing communications are consistent with the company's brand identity and business objectives.

Key responsibilities include:

• Plan, create, and publish engaging content across social media platforms.
• Manage daily social media activities, including scheduling posts and responding to audience interactions.
• Support digital marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
• Develop marketing materials, captions, visuals, and promotional content in line with brand guidelines.
• Assist with website content updates, email marketing, and other digital communication activities.
• Monitor social media trends, audience behaviour, and competitor activities to identify new opportunities.
• Track campaign performance, engagement metrics, website traffic, and other relevant marketing indicators.
• Prepare regular reports and provide recommendations to improve digital marketing results.
• Coordinate with designers, content creators, agencies, and other departments on marketing projects.
• Support promotional campaigns, product launches, events, and online brand initiatives.
• Maintain consistent brand messaging and ensure accuracy across all digital channels.
• Explore new content formats, platforms, and marketing approaches to strengthen audience engagement.

Role Description

We are looking for a creative and results-driven Marketing Officer to support the planning and execution of digital marketing and social media activities. This role focuses on strengthening the company's online presence, creating engaging content, managing social media platforms, and supporting marketing campaigns that increase brand awareness and audience engagement.

The successful candidate will contribute to the development of digital marketing initiatives across various online channels. Responsibilities include preparing content, coordinating promotional activities, monitoring campaign performance, and identifying opportunities to improve reach and engagement. The role also involves working closely with internal teams and external partners to ensure that marketing communications are consistent with the company's brand identity and business objectives.

Key responsibilities include:

• Plan, create, and publish engaging content across social media platforms.
• Manage daily social media activities, including scheduling posts and responding to audience interactions.
• Support digital marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
• Develop marketing materials, captions, visuals, and promotional content in line with brand guidelines.
• Assist with website content updates, email marketing, and other digital communication activities.
• Monitor social media trends, audience behaviour, and competitor activities to identify new opportunities.
• Track campaign performance, engagement metrics, website traffic, and other relevant marketing indicators.
• Prepare regular reports and provide recommendations to improve digital marketing results.
• Coordinate with designers, content creators, agencies, and other departments on marketing projects.
• Support promotional campaigns, product launches, events, and online brand initiatives.
• Maintain consistent brand messaging and ensure accuracy across all digital channels.
• Explore new content formats, platforms, and marketing approaches to strengthen audience engagement.

Qualifications

• A diploma or degree in Marketing, Digital Marketing, Communications, Media Studies, or a related field is preferred.
• Good understanding of digital marketing principles and major social media platforms.
• Strong writing and communication skills, with the ability to create clear and engaging content.
• Familiarity with social media management, content scheduling, and digital campaign tools.
• Basic knowledge of content creation tools such as Canva, Adobe Creative Suite, or similar applications.
• Understanding of social media analytics, engagement metrics, and campaign performance measurement.
• Creative thinking with an awareness of current digital trends and online audience behaviour.
• Good organisational skills and the ability to manage multiple campaigns and deadlines.
• Strong attention to detail and an understanding of brand consistency.
• Ability to work independently and collaborate effectively with cross-functional teams.
• Proactive attitude, adaptability, and a genuine interest in digital communication and marketing.