Marketing Manager

Al Sail Transports; Manama; On-site; BHD 30,000 - 50,000; Full time

Job summary

A leading company in logistics and transportation is seeking a Marketing Manager to enhance their brand presence. You will develop strategic marketing initiatives, manage campaigns from ideation to execution, and analyze their performance to drive growth. Ideal candidates possess strong marketing skills and experience with digital tools, ensuring effective outreach to target audiences.

Qualifications

• Demonstrable experience in marketing.
• Proven track record in campaign management.
• Knowledge of website analytics tools.

Responsibilities

• Develop and implement marketing strategies.
• Oversee and adjust marketing campaigns.
• Analyze consumer behavior to optimize marketing efforts.

Skills

Marketing experience

Consumer behavior analysis

Google Analytics

PPC campaigns

Content creation

Aesthetics and copywriting

Education

BSc/MSc degree in Marketing or related field

Tools

Google Adwords

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Desired Candidate Profile

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

Company Industry

• Logistics
• Transportation
• Warehousing
• Courier

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Marketing Manager

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