Head - Brand Operations

Apparel Group; Bahrain; On-site; BHD 50,000 - 75,000; Full time

Job summary

Apparel Group in Bahrain seeks a senior leader to oversee end-to-end brand operations across all retail touchpoints, aligning with business goals and driving revenue and brand excellence.

You will manage sales strategy, store profitability, and customer experience while developing teams, optimizing processes, and ensuring compliance with SOPs and loss prevention guidelines.

Qualifications

• 12–15 years in brand operations with leadership role.
• Experience in multi-store environment.
• Bachelor's degree in Business Management, Retail; MBA preferred.
• Strong commercial acumen and communication skills.
• Proven track record in driving revenue and cost efficiency.

Responsibilities

• Lead end-to-end brand operations across all retail touchpoints.
• Drive sales strategies, manage store profitability, and shrinkage controls.
• Develop and coach store teams; set KPIs and conduct performance reviews.
• Coordinate store design, openings, and visual merchandising.
• Ensure brand standards, SOP compliance, and loss prevention.
• Collaborate with L&D for training and succession planning.

Skills

Leadership

Operations KPIs

Team Leadership

Customer Service

Education

MBA

Business Degree

Job description

JOB DESCRIPTION

Objective:

This position is responsible for leading the end-to-end operations of the brand across all retail touchpoints. The role ensures strategic alignment with business goals, drives revenue growth, operational efficiency, and brand excellence by managing sales, retail execution, team development, and customer satisfaction.

Key Responsibility:

Sales and Profitability

• Achieve quantitative performance targets across key metrics such as Units Per Transaction (UPT), Average Transaction Value (ATV), monthly sales, sales per square foot, sales turnover, and shrinkage control.
• Define and drive store sales strategies to optimize profitability.
• Guide Area and Store Managers to enhance productivity and effective resource utilization.
• Control and reduce operational costs through process improvements and automation.
• Ensure compliance with SOPs, policies, and loss prevention guidelines across all stores.
• Supervise execution of brand-specific Visual Merchandising standards.
• Lead recruitment and training on sales techniques, customer service, and brand etiquette.
• Promote employee motivation and productivity through regular performance evaluation and coaching.

Employee Development

• Identify training and upskilling needs in collaboration with the L&D team.
• Formulate succession planning and talent development strategies.
• Set KPIs and KRAs for direct reports, conduct appraisals, and implement feedback mechanisms.
• Participate in recruitment and ensure behavioral and technical readiness of store teams.

Communication

• Conduct regular sales and operations reviews with Area and Store Managers.
• Communicate performance feedback and improvement areas to the store teams.
• Ensure brand engagement in customer loyalty programs such as Club Apparel.
• Participate in weekly management meetings to review business plans and results.

Stock Management

• Monitor and manage store inventory levels in collaboration with Brand and Planning teams.
• Drive coordination between operations, planning, and buying to improve product availability and inventory turnover.
• Identify and action on slow-moving stock implement stock control and loss prevention initiatives.

Store Design and Projects Management

• Participate in the design and layout planning of new stores and refurbishments.
• Create store opening schedules in coordination with project and merchandising teams.
• Guide visual and operational readiness during store launches.
• Liaise with architects and project teams to ensure adherence to brand standards.

Miscellaneous

• Ensure brand visibility and alignment with marketing initiatives.
• Support with compliance, legal approvals, and documentation related to store operations.
• Provide insights to leadership on market trends, customer feedback, and performance risks.
• Training

Desired Experience:

• 12-15 years of experience in brand operations, with a minimum of 5 years in a leadership role.
• In-depth understanding of operational KPIs, customer service, and brand execution in a multi-store environment.
• Strong commercial acumen and team leadership abilities.
• Bachelor's degree in Business Management, Retail, or a related field MBA is preferred.