Digital marketing specialist

Gulf Air Group; Manama; On-site; BHD 30,000 - 60,000; Full time

Job summary

An established industry player is looking for a talented Digital Marketing Specialist to enhance their digital presence. In this exciting role, you will manage and optimize digital marketing initiatives, including social media, SEO, and email campaigns. Your creativity will shine as you develop content strategies and analyze campaign performance to drive results. Join a dynamic team that values innovation and creativity, where your contributions will directly impact the brand's success. If you're passionate about digital marketing and ready to take on new challenges, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in digital marketing with strong industry knowledge.
• Fluency in English and Arabic is essential.

Responsibilities

• Manage and execute digital marketing initiatives across various platforms.
• Track campaign ROI and provide insights based on data performance.

Skills

Digital Marketing

SEO

Content Production

Email Marketing

Data Management

Social Media Management

Education

Technical or Web Education

Tools

A/B Testing Tools

Data Management Platforms

Job description

Job Title: Digital Marketing Specialist

Gulf Air is seeking a highly skilled Digital Marketing Specialist to support our email campaign operations and reporting, as well as regular and ad hoc digital reporting. This role will also involve developing cross-marketing and testing campaigns in addition to supporting email campaign setup.

Main Duties:

• Supports and proactively manages the development and execution of all digital marketing initiatives including social media, website, and automation programs.
• Helps improve position of ecommerce platforms by developing a website traffic plan and creating goals and benchmarks to meet.
• Optimizes website and social media channels for SEO as well as usability through various strategies.
• Executes and tracks Search Engine Optimisation and Search Engine Marketing campaigns to improve conversion rates for digital marketing campaigns and Gulf Air's website and subsites.
• Develops social media plans, owns the social media content calendar, and directs efficient use of paid search.
• Prepares online newsletters and promotional emails and organizes their distribution through various channels.
• Provides creative ideas for content marketing and updates the website.
• Collaborates with the team to improve user experience.
• Tracks campaign ROI (Return on Investment) and provides insights for marketing based on data performance.
• Manages social media channels, including publishing content and actively monitoring its effectiveness and results.
• Ensures all digital marketing campaigns are delivered on time and within budget.

Key Responsibilities:

• A/B Testing campaigns to trial new ideas for effectiveness.
• Works to strict deadlines and KPI's as set by the Manager Digital Operations.
• Serves as a brand ambassador to ensure all material consistently portrays the Gulf Air brand promise, identity and positioning.
• Follows campaign operations best practices as developed by the Digital Operations Manager.

Requirements:

• Minimum 3-5 years of experience in digital marketing with good industry knowledge.
• Strong knowledge in the area of content production for the internet (text, images, HTML and other multimedia).
• Experience in data management platform will have an added advantage.
• Extensive internet marketing knowledge, with particular reference to Search Engine Optimisation, e-Mail marketing, SEM and display advertising.
• Have a thorough understanding of database marketing best practices.
• Technical and/or web education (formal or on the field).
• Fluency in written and spoken English and Arabic is essential.