Dir-Marketing Communications

Westin Hotels & Resorts; Manama; On-site; BHD 27,000 - 40,000; Full time

Job summary

Westin Hotels & Resorts in Manama Bahrain is seeking a Director of Marketing Communications to lead all communications activities, with emphasis on public relations, advertising, and direct marketing. The role focuses on protecting and enhancing the hotel’s prestigious image and contributing to revenue.

You will develop annual plans, supervise the in-house art department, coordinate with agencies, manage media relations, press materials, and events, and act as spokesperson as needed.

Qualifications

• High school diploma or GED with 4 years relevant experience in sales/marketing or related areas.
• Or a 2-year degree with 2 years relevant experience in sales/marketing.

Responsibilities

• Develops an annual communications plan with goals and budgets aligned to the hotel marketing plan.
• Oversees public relations, press releases, media relationships and events.
• supervises photography, master slide library, and the in-house art department.
• Acts as official spokesperson for media requests and coordinates with corporate offices.

Skills

Public relations

Marketing planning

Leadership

Budget management

Education

High school diploma or GED

2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or related major

Job description

Additional Information

Job Number: 26127456

Job Category: Sales & Marketing

Location: Sheikh Khalifa Bin Salman Highway, Al Seef District, Manama, BahrainVIEW ON MAP

Schedule: Full Time

Located Remotely?: N

Position Type: Management

Summary

The Director of Marketing Communications is responsible for the planning, direction, control, and coordination of all communication activities, with an emphasis on public relations. Promotes and maintains good communications in order to enhance the prestigious image of the hotel and by doing so contributes to the revenues of the hotel.

CANDIDATE PROFILE

Education And Experience

Required:

• High school diploma or GED; 4 years experience in the sales and marketing, guest services, front desk, or related professional area.

OR

• 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or related major; 2 years experience in the sales and marketing or related professional area.

CORE WORK ACTIVITIES

Managing Marketing Communications Activities

• Develops an annual communications plan with specific goals and budgets as outlined in the hotel's marketing plan/communications manual. Prepares working plans to achieve goals and ensures the communications team is fully briefed on goals and progress.
• Compares actual achievements against goals on a regular basis and takes corrective action.
• Assists the DOM in the planning of all mailing activities, and oversees their execution.
• Ensures that the corporate ID manual is kept up-to-date and implemented as appropriate.
• Prepares on a timely basis the monthly sales & marketing “communications” report.
• Supervises and directs photography for advertising, collateral and public relations purposes in liaison with the DOM, the advertising agency and the field marketing department at corporate office.
• Ensures the department has a comprehensive master slide/photo/CD library for all advertising, collateral and public relations activities, and regularly sends these to corporate office for the image library.
• Supervises operations of the in-house art department.
• Monitors activities of competitor hotels and trends within the industry.

Managing Public Relations Activities

• Acts as official spokesperson for the hotel when appropriate and responds to all media requests within 24 hours.
• Compiles and maintains a comprehensive list of media contacts and manages them as per the media account management system. Delegates assigned accounts to communications staff as appropriate but takes full responsibility for the key media by maintaining and developing close relationships
• Prepares press releases for appropriate targeted media, locally, regionally and internationally.
• Works closely with the corporate and international press offices on developing story angles.
• Plays a key role in community and government relations as well as VIP handling.
• Secures opportunities, directs and attends hotel sponsored events, and develops targeted partner relationships.
• Creates and organizes press promotional activities.
• Participates in the press events/trips organized by the regional PR offices as required.
• Conducts press blitzes when appropriate.
• Ensures press kit information is comprehensive and kept up-to-date.

Managing Advertising Activities

• Works with the DOM and advertising agency on the rooms and food & beverage tactical advertising campaigns' creative and media plans.
• Maximizes advertising budget by ensuring that the hotel's creative message and media activities are consistent with the advertising of sister hotels and the company group advertising.
• Ensures that the advertising creative is in synergy with the company, projecting a consistent and quality message.
• Reviews the hotel's market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
• Monitors and maintains media schedules as well as prompt settlement of accounts.

Managing Direct Marketing Activities

• Takes an integrated approach to DM activities, ensuring a consistent and quality image is projected.
• Assists the DOM in the planning, implementation and tracking of electronic marketing activities.
• Maintains budget control.

Manages Collateral

• Coordinates and executes production of all printed materials, with assistance of advertising agencies, following the specifications stipulated in the corporate ID manual.
• Ensures hotel information is updated regularly on the internet/intranet.
• Supervises the production and quality of all displays and temporary signage in hotel public areas.
• Supervises and budgets for quality gift items as appropriate. Ensures correct usage of hotel logo on gift items as stipulated in corporate ID manual.
• Supervises the in-house graphic designer and/or print shop.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated.Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

في ويستن، نحن ملتزمون بتمكين الضيوف من استعادة السيطرة وتعزيز رفاهيتهم عندما يكونون في أمس الحاجة إليها أثناء السفر، مما يضمن قدرتهم على أن يكونوا أفضل نسخة من أنفسهم. تحقيق مهمة العلامة التجارية المتمثلة في أن تصبح العلامة التجارية الرائدة في مجال العافية في مجال الضيافة، نحتاج إلى شركاء متحمسين ومشاركين لإضفاء الحيوية على البرامج الفريدة للعلامة التجارية. نريد أن يتبنى شركاؤنا ممارسات الرفاهية الخاصة بهم داخل وخارج الممتلكات. أنت المرشح المثالي لويستن إذا كنت متحمسًا؛ أنت نشط وتفخر بكيفية الحفاظ على رفاهيتك؛ أنت متفائل؛ أنت مغامر. كن في المكان الذي يمكنك فيه القيام بأفضل أعمالك، وابدأ هدفك ، وانتمي إلى فريق عالمي مذهل ، لتصبح أفضل نسخة منك.