Digital Marketing at Union

Union; Manama; On-site; BHD 9,000 - 14,000; Full time

Job summary

Union in Manama, Bahrain, is seeking a Digital Marketing Specialist to develop and manage digital marketing strategies that grow brand awareness and generate leads. This full-time, on-site role offers opportunities for career growth.

You will lead social media campaigns across platforms, optimize paid ads (Meta and Google), create engaging content, and analyze performance to drive ROI. A marketing background and hands-on tools experience are essential.

Qualifications

• Bachelor's degree or diploma in Marketing or related field
• Proven experience in digital marketing and online advertising
• Experience with Meta Ads Manager and Google Ads
• Knowledge of SEO, SEM, email marketing, and analytics
• Experience with Google Analytics 4 / Search Console
• Strong analytical and communication skills
• Ability to manage multiple campaigns and deadlines
• Creative with a data-driven marketing approach
• Ability to work independently and in a team

Responsibilities

• Develop and execute digital marketing strategies across online platforms
• Plan and optimize social media accounts (Instagram, Facebook, TikTok, etc.)
• Create and schedule engaging content for posts and ads
• Plan and manage paid campaigns via Meta Ads and Google Ads
• Monitor performance and optimize reach, engagement, and ROI
• Implement SEO strategies to improve visibility
• Conduct market, competitor, and audience research
• Coordinate with designers and content creators
• Manage website content, landing pages, and digital promos
• Track KPIs and prepare performance reports
• Support lead generation and brand awareness
• Stay updated on digital marketing trends

Skills

Digital marketing

Social media management

SEO & SEM

Content creation

Campaign management

Analytics

Independent & team work

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

Google Ads

Google Analytics 4

Google Search Console

Job description

Apply for Digital Marketing at Union in Manama, B13, BH. This Full time on site position offers great opportunities for career growth.

We are looking for a creative, results-driven, and motivated Digital Marketing Specialist to develop, implement, and manage digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The ideal candidate will have hands-on experience in social media marketing, digital advertising, content creation, search engine optimization (SEO), and campaign performance analysis. The successful candidate will work closely with the marketing and creative teams to develop engaging campaigns, strengthen our online presence, and achieve measurable marketing objectives.

Key Responsibilities

• Develop and execute digital marketing strategies across multiple online platforms.
• Plan, manage, and optimize social media accounts, including Instagram, Facebook, Eurostaffs, TikTok, and other relevant platforms.
• Create and schedule engaging content, including posts, stories, reels, advertisements, and promotional campaigns.
• Plan and manage paid advertising campaigns through Meta Ads, Google Ads, and other relevant advertising platforms.
• Monitor campaign performance and optimize marketing activities to improve reach, engagement, conversions, and return on investment.
• Implement SEO strategies to improve website visibility and organic search rankings.
• Conduct market research, competitor analysis, and audience research to identify growth opportunities.
• Coordinate with graphic designers, videographers, and content creators to develop high-quality marketing materials.
• Manage website content, landing pages, and digital promotional materials.
• Track key performance indicators (KPIs), prepare performance reports, and provide actionable recommendations.
• Support lead generation, customer acquisition, and brand awareness initiatives.
• Stay updated on digital marketing trends, platform updates, and industry best practices.

Qualifications and Requirements

• Bachelor's degree or diploma in Marketing, Digital Marketing, Business Administration, or a related field is preferred.
• Proven experience in digital marketing, social media management, or online advertising.
• Practical knowledge of Meta Ads Manager and Google Ads.
• Understanding of SEO, SEM, email marketing, and website analytics.
• Experience using Google Analytics 4, Google Search Console, or similar reporting tools.
• Strong analytical, communication, and organizational skills.
• Ability to manage multiple campaigns and meet deadlines.
• Creative thinking with a data-driven approach to marketing.
• Ability to work independently and collaboratively within a team.

Preferred Skills

• Experience managing paid advertising budgets and optimizing campaign performance.
• Knowledge of content marketing, copywriting, and social media strategy.
• Familiarity with CRM platforms, marketing automation, and lead management.
• Basic knowledge of graphic design tools such as Canva or Adobe Creative Cloud.
• Experience in e-commerce, lead generation, or customer acquisition campaigns.
• A portfolio or examples of previous campaigns demonstrating measurable results.

Work Location

Work Location: In person