Customer Marketing Lead (Email, SMS, WhatsApp Marketing Expert)

RESO; Capital Governorate; On-site; BHD 30,000 - 50,000; Full time

Job summary

A leading company in Bahrain is seeking a Customer Engagement Lead responsible for executing omnichannel marketing strategies including SMS and email. The ideal candidate will have expertise in marketing automation tools and a passion for enhancing customer engagement through data-driven techniques. Proficiency in both Arabic and English is essential.

Qualifications

• Experience in customer engagement or digital marketing, preferably in financial services.
• Fluent in Arabic and English (written and spoken).
• Basic understanding of HTML and design principles.

Responsibilities

• Develop and execute omnichannel customer engagement campaigns.
• Leverage analytics and A/B testing for campaign optimization.
• Collaborate with design teams to create campaign assets.

Skills

Customer Engagement

Marketing Automation

Digital Marketing

Data Analysis

Collaboration

Tools

Click Dimensions

MoEngage

WhatsApp Marketing

Job description

Who we are:

GIG Gulf is part of the Gulf Insurance Group (GIG), the #1 regional composite insurer in MENA, with a presence in 12 markets including the United Arab Emirates, Bahrain, Oman, Qatar, Saudi Arabia, Algeria, Egypt, Iraq, Jordan, Kuwait, Lebanon, and Turkey. GIG Group reported consolidated assets of US$4.01 billion and a net profit of US$84 million for the year 2024.

The majority shareholder of GIG Group is Fairfax Financial Holdings, a global leader in insurance and reinsurance, with a presence in 40 markets. Listed on the Toronto Stock Exchange and part of the Fortune 500, Fairfax was founded in 1985 and has always had a strong focus on long-term growth and financial resilience. It follows a decentralized model, empowering local leadership teams—many of whom have over 20 years of tenure—with trust and accountability. Fairfax’s culture, rooted in its guiding principles, is reflected across all of its subsidiaries.

GIG Gulf is an ‘A’-rated regional insurer with a top 5 position in each of its core markets: the UAE, Oman, Qatar, and Bahrain. With over 70 years of regional presence, GIG Gulf combines a strategic focus on growth and investment with a comprehensive portfolio of insurance products and services tailored to corporates, SMEs, and individual customers. It also holds a 50% stake in GIG Saudi. The company’s strategic priorities are centered around regional growth, customer experience, and digital transformation.

GIG Gulf fosters a diverse and inclusive culture, employing over 800 people from 60+ nationalities, across 15 branches and retail outlets throughout the region. Serving over 1 million customers, GIG Gulf positions itself as a caring partner—committed to helping customers achieve their goals and lead fulfilling lives. Passionate about customer feedback, the company is constantly evolving to become the region’s digital insurer of reference, operating in a responsible and sustainable way.

Job purpose:

The Customer Engagement Lead will be responsible for planning, executing, and optimizing omnichannel engagement campaigns, including Email, WhatsApp, Push Notifications, and SMS. The ideal candidate is detail-oriented, data-driven, and has a passion for enhancing customer interactions through effective communication strategies. They should be proficient in marketing automation tools such as Click Dimensions, WhatsApp marketing platforms, MoEngage, and other similar tools. Basic knowledge of HTML and design principles is a plus.

Key Responsibilities:

Omnichannel Campaign Management:

• Develop and execute customer engagement campaigns across Email, WhatsApp, Push Notifications, and SMS.
• Utilize Click Dimensions, MoEngage, and other marketing tools to automate and optimize campaigns.
• Ensure all messaging is on-brand, engaging, and localized for Arabic and English audiences.
• Monitor and enhance campaign deliverability, open rates, and conversion metrics.

Data-Driven Optimization:

• Leverage analytics and A/B testing to assess the effectiveness of campaigns.
• Segment customers based on behavior, demographics, and engagement data to drive personalized communication.
• Continuously analyze campaign performance to identify trends and optimize content, timing, and targeting.

Marketing Tools & Automation:

• Manage and optimize marketing automation platforms (Click Dimensions, MoEngage, WhatsApp tools).
• Implement automated customer journeys to enhance engagement and retention.
• Stay updated on the latest trends and best practices in CRM and marketing automation.

Creative & Technical Skills:

• Work with design teams to create visually appealing and effective campaign assets.
• Have a basic understanding of HTML and email design best practices.
• Ensure all communications meet regulatory and best practice standards for email and SMS marketing.

Collaboration & Teamwork:

• Work closely with the broader Digital & Marketing team to align engagement strategies with overall business goals.
• Collaborate with UX, Content, and Product teams to enhance customer journey touchpoints.
• Share insights and best practices with cross-functional teams to drive innovation in customer engagement.

Essential Requirements:

• Industry Expertise: Experience in customer engagement, marketing automation, CRM, or digital marketing, preferably in insurance or financial services.
• Marketing Automation Tools: Hands-on experience with Click Dimensions, MoEngage, WhatsApp marketing platforms, and similar tools.
• Omnichannel Execution: Strong knowledge of email, SMS, push notification, and WhatsApp marketing strategies.
• Data-Driven Mindset: Ability to analyze campaign performance, optimize strategies, and improve engagement metrics.
• Technical & Design Skills: Basic understanding of HTML, email templates, and visual design principles.
• Language Proficiency: Fluent in Arabic and English (written and spoken).
• Collaboration & Agility: Ability to work in a fast-paced environment and collaborate effectively across teams.