SEO Specialist

WPP Media; Brussel; Sur place; EUR 40 000 - 65 000; Plein temps

Résumé du poste

WPP Media, the AI-driven media operating unit of WPP, is building a Total Search Activation team in Belgium. We seek an SEO expert with at least two years of experience to join our expanding GEO-focused initiatives, collaborating with a 10+ person Search team and a global network of specialists.

You will contribute to technical SEO audits, content strategy, and AI-driven visibility projects while partnering with local and international brands.

Qualifications

• Speaks French or Dutch and strong English
• Has at least two years of experience on SEO projects
• Experience with tools such as Screaming Frog, Google Search Console, GA4 and Semrush
• Takes ownership, sets clear expectations and follows through on commitments
• Experts in one or more areas: Technical SEO audits, content gaps, briefs, SEO content writing, internal linking, AI visibility audits
• Interested in developing knowledge of SEA and Total Search projects

Connaissances

SEO

Technical SEO audits

Content gap analysis

Content briefs

SEO content writing

Internal linking analysis

AI search visibility audits

Outils

Screaming Frog

Google Search Console

Google Analytics 4

Semrush

Description du poste

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

WPP Media is a leading global advertising and media agency. In Belgium, we are a market-leading agency working with a diverse portfolio of international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.

As our SEO and Generative Engine Optimisation (GEO) offering continues to grow, we are looking for an SEO expert to join our Total Search Activation team.

We are seeking someone with at least two years of experience working on SEO projects, either in-house or within an agency environment.

Beyond technical expertise, we value the following qualities:

• Curiosity and a commitment to continuous learning:Search is evolving rapidly, and successful strategies need to be constantly reviewed and adapted.
• An open and collaborative mindset:You are comfortable acknowledging when you do not have all the answers and seeking input when needed. You will be supported by our 10+ person Search team, as well as a global network of hundreds of specialists.
• Strong business acumen:You understand that SEO is about more than clicks, sessions and rankings. You are able to connect search performance to brand sentiment, share of voice, leads, sales and broader business impact.

Your profile

• You speak French or Dutch and have a strong command of English.
• You have at least two years of experience working on SEO projects. Relevant internship experience can be included.
• You have experience using tools such as Screaming Frog, Google Search Console, Google Analytics 4 and Semrush. Experience with all of these tools is not required.
• You take ownership of your work, set clear expectations and follow through on your commitments.
• You have expertise in one or more of the following areas:
• Technical SEO audits and recommendations
• Content gap analysis
• Content briefs for copywriters
• SEO content writing
• Internal linking analysis
• AI search visibility audits and recommendations, including GEO or GSO
• You are interested in developing your knowledge of SEA and contributing to Total Search projects.

What we offer

• The opportunity to work at the forefront of search marketing. Through our relationships with technology companies such as Google, Microsoft and OpenAI, we have access to valuable data, insights and beta features.
• An international and collaborative environment with opportunities to develop your skills and progress within the group.
• The chance to work on projects for well-known international and local brands, including Nespresso, Purina, Telenet, ICI PARIS XL, Danone, Proximus and IKEA.

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