Senior Strategy Planner

ICF; Brussel Hoofdstad; Sur place; EUR 70 000 - 110 000; Plein temps

Résumé du poste

ICF Next E&A in Brussels seeks an experienced strategic planner to drive research-informed campaigns across EU policies, engaging diverse audiences in the EU Member States and beyond.

You will lead as the voice of the citizen, inspire creative teams, and ensure that advertising strategies align with client objectives while measuring effectiveness and guiding future work.

Qualifications

• Master's degree in Communication Sciences, Political Science, Social Science, Psychology or equivalent.
• Excellent written and verbal communication in English.
• Minimum 8 years of experience.
• Proven track record in developing effective strategic plans.
• Knowledge of media and how strategic planning influences it.
• Passionate about the EU.
• Sharp and curious mind; ability to challenge opinions.
• Ability to make complex subjects understandable.
• Drive to be successful and perform well in strategic work.
• Flexibility to work on different projects simultaneously.

Responsabilités

• Conduct research to identify citizen insights and data-driven rationales for plans.
• Develop advertising strategies aligned with client objectives and brand positioning.
• Collaborate with creatives, content and outreach teams to guide messaging.
• Measure campaign effectiveness and summarize learnings for future campaigns.
• Perform risk analysis and mitigation for proposed communication actions.

Connaissances

Communication

Strategic thinking

Creative thinking

EU passion

English proficiency

Adaptability

Complex concepts simplification

Opinion challenge

Workload balance

Formation

Master's degree in Communications/Political/Social Sciences or equivalent

Description du poste

ICF Next E&A creates meaningful communication campaigns and projects for the European market and abroad. For us, strategic planning goes hand in hand with the Creative Team as well as our Content and Outreach experts.

We consider strategists as springboards for coming up with creative ideas - those ones that spark our great campaigns. That means that you will need to inspire other teams at ICF Next with your insights and meaningful messages.

We are looking after an experienced strategic planner who wants to work on campaigns and projects that communicate on a diversity of EU policies and programmes to engage with various audiences across all EU Member States and beyond.

The role:

• Conducting research: A strategic planner should conduct research to identify citizen insights. This would lead to having data driven insights to support plans and provide a solid reason-to-believe.
• Developing communication and advertising strategies : Based on research and insights, a strategic planner should develop advertising strategies that meet the client’s objectives. These strategies should be aligned with the client’s overall strategy and brand positioning. In addition, the strategies developed will inform the creative brief for the creative team to follow.
• Collaborating with creatives, content and outreach teams : A strategic planner will have to work closely with creative teams to ensure that advertising strategies are executed effectively. The planner should provide creative teams with insights and direction that will guide the development of creative concepts and messaging. The strategic planner will be the voice of the citizen/consumer at the agency and will in many cases ensure that the creative team is aligned and stays on track.
• Measuring campaign effectiveness: A strategic planner should monitor and measure the effectiveness of advertising campaigns. This will help the agency and client understand what worked well and what can be improved for future campaigns.
• Risk analysis and mitigation measures for the proposed communication actions.

Skills

• Master's degree in either Communication Sciences, Political Science, Social Science, Psychology or equivalent
• Excellent written and verbal communication skills in English (other EU languages are a plus),
• Minimum 8 years of experience
• A proven track record in developing effective strategic plans,
• A good knowledge of the media and how strategic planning influences it
• Passionate about the EU
• A sharp and curious mind,
• The ability to constantly challenge your own opinions and preferences in order to appreciate new ideas,
• The ability to make complex subjects understandable,
• The drive to be successful and perform well in all aspects of your strategic work,
• The flexibility to work on different projects simultaneously and balance your workload,
• Creative and strategic thinking, which combines systemic and logical thinking as well as deductive and inductive reasoning.

Applicants needing an accommodation for disability or religious purposes in connection with the application process should contact [e-mail] for assistance.

Working at ICF

ICF is a global advisory and technology services provider, but we're not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [e-mail]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Brussels, Belgium (BE75)