Social Media Expert

ICF; Brussel Hoofdstad; Sur place; EUR 38 000 - 60 000; Plein temps

Résumé du poste

ICF Belgium is seeking a Social Media Expert to reinforce its Social Media Team and help achieve defined objectives. The role encompasses content creation across departments, active engagement with audiences, and ongoing measurement of social media performance.

You will work closely with web and audiovisual teams to implement KPIs, manage campaigns (paid and organic), and report findings to stakeholders. A strong focus on EU policy awareness will guide strategic decisions.

Qualifications

• Interacts with users on social media to respond to questions and align with objectives.
• Creates daily content across multiple departments and builds a distribution network on various platforms.
• Identifies threats and opportunities in user-generated content and reports to stakeholders.
• Collaborates with internal teams to design and implement social media measurement strategies.

Responsabilités

• Setup, implement and optimise social media advertising campaigns.
• Gather, analyse, and interpret social data to uncover actionable insights for strategy optimization.
• Provide regular reporting, analysis, and insights on social behavior and campaign performance.
• Regularly monitor social media performance and trends.

Connaissances

Social media management

Content creation

Analytics

Graphic design basics

Campaign reporting

Outils

Social media analytics tools

Description du poste

Description

The Social media expert will reinforce the client's Social Media Team to help achieve certain objectives.

Description

The Social media expert will reinforce the client's Social Media Team to help achieve certain objectives.

Tasks/Required Services

Social media expert

• Interacts with users of social media platforms to respond to their questions and suggestions in line with corporate objectives and priorities.


• Creates daily content – involving multiple departments – and builds and maintains a distribution network on various social media sites.


• Ensures continuous participation in online conversations and acts as a mediator.


• Identifies threats and opportunities in use-generated content surrounding the contracting authority’s brand and reports it to internal stakeholders.


• Closely collaborate with internal teams (web, audiovisual) to design and implement social media measurement strategies across social media platforms.


• Provides graphic design and audio visual support to the social media team. Establish short-term and long-term KPIs for social media advertising (both paid and organic), and develop campaign reporting schedules.


• Setup, implement and optimise social media advertising campaigns


• Gather, analyse, and interpret social data, using the analytics tools providing (with a focus on uncovering actionable insights that will optimise the social media strategy.


• Provide both regular and ad hoc reporting, analysis, and insights around social behaviour, social advertising opportunities, and social campaign performance.


• Regularly monitor social media performance.


• Analyse key trends in relevant content and activity.


• Evaluate the impact of social media initiatives.


• Evaluate the outcome of social media testing


• Proactively be informed of client's policy and EU political landscape.

Working at ICF

ICF is a global advisory and technology services provider, but we’re not your typical consultants. We combine unmatched expertise with cutting-edge technology to help clients solve their most complex challenges, navigate change, and shape the future.

Candidate AI Usage Policy

At ICF, we are committed to ensuring a fair and equitable interview process for all candidates based on their own skills and knowledge. As part of this commitment, the use of artificial intelligence (AI) tools to generate or assist with responses during interviews (whether in-person or virtual) is not permitted. This policy is in place to maintain the integrity and authenticity of the interview process.

However, we understand that some candidates may require accommodations that involve the use of AI. If such an accommodation is needed, candidates are instructed to contact us in advance at [e-mail]. We are dedicated to providing the necessary support to ensure that all candidates have an equal opportunity to succeed.

Belgium Client Office (BE88)