Senior Influencer & Community Lead — Europe

Kipling; Sint-Agatha-Berchem; On-site; EUR 49,000 - 61,000; Full time

Benefits offered by this job

On site gym

50% VF brand discount

Inclusive international environment

Job summary

Kipling EMEA is seeking a Senior Specialist, Influencer & Community to lead our influencer strategy in Antwerp. You will build relationships with premium talent across France, the UK and Germany, moving from campaigns to long-term partnerships that elevate Kipling's brand and connect with a mature, lifestyle-driven audience.

The role focuses on integrating influencer activity with broader brand and campaign strategies and collaborating with Global teams to maintain consistency and impact.

Qualifications

• 5+ years in influencer marketing, PR, talent partnerships or related fields.
• Proven experience with premium, lifestyle or fashion brands.
• Strong track record building long-term influencer programs and partnerships.
• Experience across multiple European markets (FR/UK/DE strongly preferred)

Responsibilities

• Network, build and maintain a high-quality influencer network across France, UK and Germany.
• Own influencer strategy end-to-end: sourcing, outreach, negotiation, briefing, execution and reporting.
• Develop long-term partnerships and ambassador programs.
• Collaborate with PR and Global teams to align influencer activity with brand strategy.

Skills

Influencer marketing

PR & partnerships

European markets

Negotiation

Job description

Kipling EMEA is looking for an exceptional Senior Specialist, Influencer & Community (EMEA) to join our Marketing team based in Antwerp, Belgium.

Let’s talk about the role!

You will play a critical role in transforming Kipling’s influencer strategy from campaign-led to relationship-driven, helping elevate the brand and connect with a more mature, style-conscious audience across key European markets. Your main objective in this role is to build and lead a premium influencer and cultural network for Kipling across France, UK and Germany, shifting from one-off campaigns to long-term partnerships that elevate brand perception and connect with a more mature, lifestyle-driven audience.

This role plays a key part in repositioning Kipling through a more curated, strategic and brand-driven influencer approach.

Key Responsibilities

• Network & Ecosystem Building
• Build, grow and maintain a high-quality network of influencers, tastemakers, PR contacts and cultural profiles across key markets: France, UK and Germany
• Leverage existing personal network and proactively identify new talent aligned with Kipling’s positioning
• Focus on more mature (30–50), lifestyle-oriented profiles, beyond traditional influencer pools
• Develop a long-term talent ecosystem, moving from transactional collaborations to strategic partnerships
• Influencer Strategy (A–Z Ownership)
• Own influencer strategy end-to-end: talent sourcing, outreach, negotiation, briefing, execution and reporting
• Define market-specific strategies for FR/UK/DE while ensuring regional consistency
• Integrate influencer into broader brand, content and campaign strategy in close collaboration with Global teams
• Balance brand-building objectives with performance where relevant
• Long-term Partnerships & Ambassador Programs
• Design and implement ambassador programs and repeat partnership frameworks
• Build a scalable regional talent pool for ongoing engagement
• Track and optimize long-term partnership value (not just campaign metrics)
• Ensure strong, professional relationship management with partners
• PR & Cultural Integration
• Work closely with PR teams to connect influencer activity with earned media, events and cultural moments
• Activate profiles at the intersection of influence, media, lifestyle and culture (e.g. editors, stylists, creatives, entrepreneurs)
• Drive a more editorial and premium approach to influencer marketing

Experience

Profile Requirements

• 5+ years in influencer marketing, PR, talent partnerships or related fields
• Proven experience working with premium, lifestyle or fashion brands
• Strong track record of building long-term influencer programs and partnerships
• Experience across multiple European markets (FR/UK/DE strongly preferred)

Network & Expertise

• Established personal network of influencers, agents, PR contacts and cultural profiles
• Deep understanding of the European influencer ecosystem
• Ability to work with more mature talent and audiences
• Strong negotiation and relationship management skills

Education

A formal education and a university bachelor’s or master’s degree in economics, Management, Marketing, Fashion Business, or related fields is nice to have, but we are most interested in your overall experience and professional achievements. Ideally, you have at least 5 years of experience in a similar role.

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands

Hiring Range:

€48,998.40 EUR - €61,248.00 EUR

annually

Free to Be, Inclusion & Diversity

As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.