Manager, Social Media Kipling (Global) - Mat. cover

VF Corp.; Antwerpen; Hybrid; EUR 58,000 - 73,000; Full time

Benefits offered by this job

On-site gym

50% VF brand discount

Complimentary hot drinks

Inclusive international environment

Job summary

Kipling Global in Antwerp is seeking a Social Media Manager for a 6-month contract to lead the development and execution of global social media and influencer strategy, elevating brand awareness and engagement across key platforms. You will work with Global Marketing and regional teams to implement the strategy with a locally relevant approach, ensuring consistency of voice and visuals across channels.

The role requires hands-on, entrepreneurial collaboration, with experience on Instagram,

Qualifications

• Minimum of 5 years work experience in Social Media with content development.
• Experience with global social platforms (Instagram, TikTok, Pinterest) and influencer campaigns.
• Experience in fashion or lifestyle brands is preferred.
• Hands-on, entrepreneurial and collaborative.
• Familiarity with AI to optimize workflows and social processes.

Responsibilities

• Develop and execute Kipling’s global social media and influencer strategy.
• Oversee content framework, calendar and captions aligned to brand tone.
• Coordinate with regional teams and cross-functional partners to implement globally-led social media.
• Define KPIs, track performance and provide insights to improve share of voice.
• Provide markets with toolkits and campaign guidance for paid and organic social.

Skills

Social Media Strategy

Content development

Instagram

TikTok

Pinterest

Influencer partnerships

Analytics & KPIs

Entrepreneurial & collaborative

Education

Master’s degree in Marketing / Management

Tools

Sprinklr

Job description

Kipling Global is looking for an exceptional Social Media Manager, for a 6 months temporary contract, to join our Global Marketing team based in Antwerp, Belgium. At Kipling we are on a mission. To live a vibrant and colourful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do. At Kipling we empower you to go your own way. Diversity makes us stronger and at Kipling we do believe your story matters, this is why we welcome all backgrounds. We lighten your step, powering your curiosity to go your own way. #LiveLight

As Social Media Manager you will lead the development and execution of Kipling’s global social media and influencer strategy, with a focus on elevating brand awareness, engagement, share of social, and cultural relevance across key platforms. This role will be responsible for strategy and execution across all organic social media platforms, strategic direction for paid social, as well as the brand’s approach with influencers. This position will work closely with Global cross‑functional partners in Marketing, Product and Design as well as with regional teams to create implement the Global social media strategy around the world in a locally relevant way.

How You Will Make a Difference

Social Media Strategy

Driving key priorities for Kipling strategy for Social Media with a focus on increasing brand visibility, community growth, engagement and share of social. Ensuring clear prioritisation of key Social Media channels relevant to Kipling’s target audience (with a particular focus on Instagram and Tik Tok) and content approach Partnering with VF Corporate Social teams to ensure that Kipling stays up to date on the latest paid and organic Social Media insights and best practises from inside and outside the company.

Social Influencer Strategy

Providing guidelines and frameworks to markets for how to execute against influencers for key campaigns. Strategically consider role of influencers within campaign ecosystem. Define KPIs and success metrics for social and influencer activity Review regional influencer selection and ensure best practice is followed in relation to briefing, measurement, and governance across markets.

Social Media Content

Developing and oversee Social Media content framework, calendar and content focused on key strategic priorities for the brand. Develop and manage the global social editorial calendar across key brand moments, product stories and cultural opportunities. Write and oversee copywriting for captions and social storytelling in line with brand tone of voice. Create and/or brief social‑first paid and organic assets tailored to each platform in close collaboration with creative team. Ensure content is adapted to platform behaviors and audience expectations rather than simply repurposed from campaign assets.

Social Activation and Ways of Working

Working together with regional marketing teams on the implementation of Global Social Media strategy, provision of insights and trends, shifting towards Globally‑led social media account structure, managing of unauthorised and non‑compliant brand accounts, and scaling of Social SoV locally. Managing and monitor Kipling Global social media accounts with focus on content excellence, reputation management, insight gathering and improving KPIs. Providing markets with toolkits, frameworks and campaign guidance to support execution including guidelines and content for Paid and Organic Social across brand and product campaigns. Reporting on key Global social media metrics and insights to track the performance and impact of community initiatives.

Skills for Success

• Minimum of 5 years work experience on Social Media including content development and working directly with the global social media platforms, particularly Instagram, Tik Tok, and Pinterest
• Experience working for a fashion or lifestyle brand and as part of a global marketing organisation
• Hands‑on, entrepreneurial and collaborative
• Experience in working together with local teams to coordinate and align social media calendars and consolidating accounts through closing down and/or merging into a main account
• Understanding of different social media tools, ideally including Sprinklr, and experience in the use of AI to optimise Social Media workflows
• Experience in social commerce, especially Tik Tok Shop
• A keen interest in fashion trends and collaborating with people from a variety of expertise’s.
• A formal education and subsequent Master’s degree in Marketing / Management are nice to have, but we are most interested in your total experience.

What’s in it For You

• A supportive feedback‑based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well‑being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity

As a purpose‑led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to [e-mail].

Hiring Range: €58,464.00 EUR - €73,080.00 EUR annually

At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com