Senior Business Developer – Industry & NPI

Ometa BVBA; Beemdkant; Hybride; EUR 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Company car

Health insurance

Pension plan

Meal vouchers

Expense allowance

Charging card

Résumé du poste

Ometa BVBA is seeking a Senior Business Development Manager – Industry & NPI to own the NPI solution market development and drive growth across manufacturing and food industries. You will lead discovery conversations with business and IT, translate references into new markets, and build a scalable go-to-market with a strong, autonomous commercial approach.

You will independently manage opportunities, collaborate with product and delivery teams, and push for continuous market-driven improvements

Qualifications

• Strong business development and solution selling experience.
• Ability to lead complex B2B conversations with multiple stakeholders.
• Fluent in Dutch and English; French/German a plus.

Responsabilités

• Own NPI and Industry go-to-market strategy.
• Identify target markets, accounts and decision-makers; build pipeline.
• Lead discovery conversations, define use cases and business cases.
• Grow the customer base internationally and with strategic follow-up.

Connaissances

Business development

Solution selling

Hunter mentality

Dutch language

English proficiency

Formation

Engineering/Economic background

Applied economics

Description du poste

Are you commercially driven and genuinely curious about how industrial companies operate? Do you understand that complex B2B software is not sold through a standard pitch, but by understanding processes, data, systems and business objectives? Ometa is looking for a Senior Business Development Manager – Industry & NPI who will take initial ownership of our NPI solution and develop its market in a focused, scalable way across manufacturing and food industries. We are not looking for a traditional salesperson who sells technology they do not understand. We are looking for someone with the technical-business depth to lead customer conversations independently, identify commercial opportunities and take responsibility for growth.

Company Description

Founded in 2001, Ometa helps organizations connect information, processes and systems in a smarter way. Through the Ometa Framework, we support complex, data-driven business processes across existing applications. In industrial environments, we connect systems such as ERP, MES, PLM, QMS, CRM and other business applications so that people can collaborate within the right business context while keeping data, decisions and actions traceable. Our customers include large national and international organizations. We operate with short decision lines, significant autonomy and close collaboration between business, sales and technical experts.

Job Description

This role combines business development, solution selling and market-driven solution development. You will start with a clear focus on NPI (New Product Introduction) and related industrial processes. You will build deep knowledge of the solution, translate reference cases into new markets and gradually develop a scalable go-to-market. You will independently lead discovery conversations with business and IT, structure complex customer challenges into clear use cases and business cases, and actively move opportunities through the full sales cycle. At the same time, you will stay close to product and delivery: identifying missing functionality, distinguishing customer-specific requests from improvements that strengthen the generic Ometa product, and feeding those insights back into development. Over time, you should be able to lead a complex industrial customer conversation independently – technically, commercially and strategically – without depending on another technical
or commercial expert to be present.

Responsibilities

1) NPI & Industry Solution Development:

• Take ownership of the commercial development of our NPI solution and build a clear go-to-market covering target segments, messaging, references, partners, events, campaigns and target accounts.
• Develop strong understanding of industrial processes around NPI, product lifecycle, master data, quality, engineering, production preparation and supply chain.
• Understand how information and knowledge connect across customer, supplier, engineering, quality, operations, production and back-office domains.
• Translate reference cases into concrete use cases and opportunities across other companies, plants, business units and industries.
• Feed market insights and missing functionality back to product and development, while distinguishing one-off customer requests from scalable product improvements.

2) Business Development & Hunting:

• Independently identify target markets, target accounts, relevant companies and decision-makers rather than waiting for inbound leads.
• Approach the market systematically: prospect, create meetings, qualify opportunities, build pipeline and close deals.
• Recognize fragmented processes based on Excel, email, stand-alone applications and manual handovers and turn these into commercial opportunities.
• Build relationships with business sponsors, budget owners, IT, operations, product management, plant management and executives.
• Develop opportunities in Belgium and internationally.

3) Solution Selling & Deal Ownership:

• Lead discovery conversations with both business and IT and structure complex needs into a clear use case, scope and business case.
• Understand architecture, integrations, data flows and the interaction between PLM, ERP, MES, QMS, CRM and other business applications.
• Translate technology into tangible business value: shorter time-to-market, fewer errors, better collaboration, stronger traceability and governance, and less manual work.
• Address budget, timing, competition, procurement, decision-making and buying power explicitly, and disqualify opportunities when there is no realistic business case.
• Negotiate and close complex enterprise deals while protecting the long-term customer relationship.

4) Customer Growth & Strategic Follow-up:

• Remain involved after the sale as a commercial and solution-oriented point of contact for the customer and executive sponsor.
• Participate in steering committees and executive meetings and help ensure the original business objectives are achieved.
• Identify expansion opportunities across other processes, plants, business units, countries or complementary solutions.
• Work closely with consultants, architects, product development and management to turn customer and market insights into sustainable growth.
• Work with marketing on customer cases, presentations, videos, webinars, events and other go-to-market initiatives.
• Use AI as a daily commercial assistant for account research, market analysis, meeting preparation, follow-up and automation of repetitive tasks.
• Actively track industrial trends, technology, competitors and market developments and translate insights into commercial action.

Profile

• You have a strong technical-business background, for example in business engineering, applied economics or a comparable technical-economic discipline or career path.
• You have built relevant professional experience in business development, solution sales, consulting, industrial digitalization or a comparable role and are ready to take broader ownership.
• You know or understand industrial processes in manufacturing and/or food industries and are curious enough to quickly learn new domains.
• You are not a developer, but you are technically strong enough to understand and credibly discuss architecture, integrations, data flows and complex enterprise applications.
• You have experience with, or a clear aptitude for, consultative/solution selling and are comfortable with complex B2B sales involving multiple stakeholders and longer decision cycles.
• You are a hunter: entrepreneurial, curious and motivated by building new customers and new markets.
• You can communicate with engineers, IT architects and product managers as effectively as with CIOs, COOs, plant managers and executives.
• You combine confidence and autonomy with a collaborative mindset and enough intellectual humility to actively seek expertise from colleagues.
• You are digitally strong, highly open to AI and continuously look for ways to make commercial processes smarter and more efficient.
• You are fluent in Dutch and English. French and/or German is a strong advantage.
• You are comfortable working internationally and hold a valid driving licence.

What We Offer

• A key role in which you do more than sell: you help build an industrial solution and its market.
• The opportunity to take NPI as your first clear responsibility and grow into the commercial and solution lead for industrial customers.
• Significant autonomy, direct access to technical expertise and close collaboration with management, product and delivery.
• A competitive salary and commission structure, complemented by a comprehensive benefits package including company car, charging card, meal and eco vouchers, health insurance, pension plan and expense allowance.
• Flexible working hours and the possibility to work from home, aligned with customer, team and commercial needs.
• An entrepreneurial SME environment with short decision lines, significant responsibility and room to make a direct impact.
• All Ometa software is developed in Belgium.