Sales Representative

VF Corporation; Sint-Agatha-Berchem; Sur place; EUR 45 000 - 56 000; Plein temps

Avantages offerts par ce poste

On-site gym

50% VF brand discount

Inclusive international environment

Résumé du poste

VF Corporation is seeking a passionate Sales Representative to join our Packs team, representing Eastpak, Jansport, and Kipling across BELUX, based in Antwerp, Belgium. You will manage a defined portfolio of existing accounts, develop new opportunities, and translate brand priorities into local account plans, collaborating with marketing, product and finance to deliver strong local execution.

Travel up to 70% within BELUX and contribute to sustainable growth while increasing brand visibility and

Qualifications

• 3–5 years of B2B sales or account management experience in Belgium.
• Proven negotiation and relationship-building skills.
• Ability to travel up to 70% within BELUX.
• Excellent communication and planning skills.

Responsabilités

• Own and execute regional account strategy in line with EMEA Go-To-Market priorities.
• Manage defined portfolio of existing accounts and develop new opportunities.
• Translate brand positioning into local account plans and drive sell-in and sell-through.
• Collaborate with Marketing, Merchandising, Planning, Finance and other teams.
• Build relationships with key decision-makers and influencers.

Connaissances

B2B sales

Account management

Negotiation

Strategic planning

Analytical

Dutch/French/English

Excel

Outils

Microsoft Excel

Description du poste

We are looking for a passionate and driven Sales Representative to join our Packs team, representing Eastpak, JanSport, and Kipling across BELUX, while based in Antwerp, Belgium.

Are You Ready to Shape the Future of Three Iconic Brands?

These three distinct brands are united by a shared spirit of self-expression, discovery, and resilience. Together, we celebrate individuality and inspire people to move through life with confidence and purpose. The position is based in Antwerp, Belgium.

Let's Talk About the Role

As a Sales Representative, you will play a key role in driving sustainable growth for the Eastpak, JanSport, and Kipling brands in a strategic region.

Reporting to the Senior Sales Manager Belux & Scandi, you will manage a defined portfolio of existing accounts while identifying and developing new business opportunities across your assigned territory.

Acting as the voice of the local market, you will translate the distinct positioning and commercial priorities of the three brands into relevant account and distribution plans. You will connect sales, marketing, product, and customer insights to deliver strong local execution aligned with the wider EMEA strategy.

How You Will Make a Difference

Account and Market

• Own and execute the regional account strategy in line with EMEA Go-To-Market priorities.
• Build strong, long-term partnerships tailored to local market and customer needs.
• Analyse market, competitor, and consumer trends to identify risks and growth opportunities.
• Translate the distinct positioning of Eastpak, JanSport, and Kipling into relevant local account plans.
• Strengthen brand visibility and storytelling at the point of sale.

Commercial Growth

• Deliver sustainable sales and profitability growth across the assigned portfolio.
• Develop existing accounts while building a healthy pipeline of new distribution opportunities.
• Create and execute account-specific plans that improve sell-in, sell-through, assortment quality, and brand visibility.
• Lead commercial negotiations and support the effective activation of new accounts.

Execution and Collaboration

• Execute the seasonal Go-To-Market process with strong local adaptation.
• Maintain accurate forecasts and monitor sales, orderbook, and account performance to identify opportunities and risks.
• Partner closely with Marketing, Merchandising, Planning, Finance, and other commercial teams to deliver coordinated account actions.
• Build relationships with key customer decision-makers and influencers.
• Act as the voice of the market by sharing actionable customer, competitor, and consumer insights with EMEA teams.

What Success Looks Like

• Delivering against sales and profitability targets while supporting sustainable long-term growth.
• Strengthening relationships and increasing performance within existing accounts.
• Opening relevant new distribution opportunities.
• Improving sell-through, assortment quality, and brand visibility across the territory.
• Providing clear market insights that support timely commercial decisions.

Skills for Success

Essential

• Around 3-5 years of B2B sales or account management experience, ideally within bags, backpacks, luggage, apparel, or a related consumer category in Belgium.
• Strong commercial, relationship-building, negotiation, and communication skills.
• Ability to influence and collaborate effectively in a matrix environment.
• Sales mindset combined with strong attention to detail and hands-on execution.
• Strong planning, prioritisation, and analytical capabilities.
• Willingness to travel up to 70% of the time within BELUX.
• Proficiency in Microsoft Office and specifically Excel.
• Fluency in Dutch, French, and English.

Preferred

• Knowledge of the Belux retail landscape.
• Experience with seasonal Go-To-Market processes, forecasting, and commercial performance analysis.
• Experience managing multiple brands or product categories within one customer portfolio.

What's in It for You

We're in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That's why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we're the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do.
• An inclusive international environment where people of diverse backgrounds, lifestyles, and nationalities love working together.
• Be part of an iconic lifestyle brand in a multi-brand, multi-country organization.
• On-site gym offering health and well-being initiatives.
• A discount card with 50% off all VF brands.

This Post Is Not Eligible for Relocation Support

Free to Be, Inclusion & Diversity

As a purpose-led, performance-driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Hiring Range

€44,544.00 EUR - €55,680.00 EUR
annually

Incentive Potential

This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

VF Diversity Vision StatementVF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.