Regional Field Marketing Lead — Demand & Adoption

BD; Aalst; Sur place; EUR 58 000 - 93 000; Plein temps

Résumé du poste

BD seeks a Field Marketing Associate to drive local execution of global and regional marketing priorities. You’ll translate strategies into in-market plans, adapt launches to local dynamics, and lead demand generation to fuel pipeline growth.

Collaborating with Sales, you’ll accelerate opportunity creation, enable the field with effective messaging and materials, and ensure campaigns deliver measurable business impact across multiple channels.

Qualifications

• Translate global and regional marketing strategies into effective local execution plans aligned with market needs and business priorities.
• Adapt campaigns, product launches, and commercial programs to local customer, market, and competitive dynamics.
• Drive demand generation initiatives and support pipeline growth through multi-channel marketing activities.
• Partner with Sales teams to accelerate opportunity creation, account penetration, and customer acquisition.
• Execute and optimize marketing campaigns, ensuring strong adoption, lead follow-up, and measurable business impact.

Responsabilités

• Translate global and regional marketing strategies into effective local execution plans aligned with market needs and business priorities.
• Adapt campaigns, product launches, and commercial programs to local customer, market, and competitive dynamics.
• Drive demand generation initiatives and support pipeline growth through multi-channel marketing activities.
• Partner with Sales teams to accelerate opportunity creation, account penetration, and customer acquisition.
• Execute and optimize marketing campaigns, ensuring strong adoption, lead follow-up, and measurable business impact.
• Provide sales enablement tools, messaging, training, and customer-facing materials to support commercial success.
• Support product launches and go-to-market activities, ensuring local readiness and successful implementation.
• Drive product adoption and market development initiatives to expand penetration and strengthen competitive positioning.
• Build relationships with Key Opinion Leaders (KOLs), customers, and industry stakeholders to increase engagement and advocacy.
• Analyze market, customer, and competitive insights to identify growth opportunities and provide actionable recommendations.

Description du poste

BD seeks a Field Marketing Associate to drive local execution of global and regional marketing priorities. You’ll translate strategies into in-market plans, adapt launches to local dynamics, and lead demand generation to fuel pipeline growth.

Collaborating with Sales, you’ll accelerate opportunity creation, enable the field with effective messaging and materials, and ensure campaigns deliver measurable business impact across multiple channels.