Programmatic Expert

WPP Media; Brussel; Hybride; EUR 65 000 - 95 000; Plein temps

Avantages offerts par ce poste

Hybrid work

Career development

Employee benefits

Résumé du poste

WPP Media is seeking a Senior Programmatic Expert to join our AI-driven media operating unit. You will work with client management, planning, data & analytics, and creative teams to develop and deliver programmatic strategies that align with clients' media objectives.

You will combine hands-on activation with strategic thinking, ensuring campaigns deliver strong performance while maintaining brand safety and quality.

Qualifications

• Bachelor's or Master's degree in Marketing, Communications, Business, Digital Innovation, Data Science or related field.
• 3+ years of experience in programmatic buying across multiple DSPs.
• Strong hands-on knowledge of major DSPs, notably DV360 and The Trade Desk.
• Good understanding of ad servers, verification solutions, trafficking workflows and tracking technologies.
• Strong analytical skills to interpret performance data and translate insights into actions.

Responsabilités

• Develop and recommend programmatic strategies aligned with clients' media objectives.
• Plan, set up, manage and optimize programmatic campaigns across multiple DSPs.
• Manage audience targeting, bidding, budgets, pacing and delivery to meet objectives.
• Monitor performance and identify optimization opportunities.
• Troubleshoot technical, tracking and delivery issues with tech and operations teams.
• Ensure campaigns are implemented and delivered per specifications and timelines.

Connaissances

Programmatic buying

DV360

The Trade Desk

Ad tech

Formation

Bachelor's or Master's in Marketing/Communications/Business

Outils

Xandr

Amazon DSP

Teads

Description du poste

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Senior Programmatic Expert, you will be a key programmatic specialist within the team, working closely with client management, planning, data & analytics, and creative teams to develop and deliver programmatic strategies that are aligned with our clients' broader media and business objectives.

You will combine hands-on campaign activation and optimization with strategic thinking, ensuring campaigns deliver strong performance while meeting the highest standards of brand safety, brand suitability and quality.

Beyond campaign management, you will act as a subject-matter expert within the team, helping develop best practices, sharing knowledge, mentoring junior colleagues and staying ahead of the latest developments in programmatic, ad tech, data and measurement.

Key Responsibilities & Accountabilities

Programmatic Activation

• Develop and recommend programmatic strategies and tactics aligned with clients' overall media objectives.
• Plan, set up, manage and optimize programmatic campaigns across multiple DSPs, including The Trade Desk, DV360, Xandr, Amazon DSP, Teads Ads Manager, and other relevant platforms.
• Manage audience targeting, bidding strategies, budgets, pacing and campaign delivery to achieve agreed performance objectives.
• Monitor campaign performance and proactively identify optimization opportunities.
• Analyse campaign data and translate performance insights into clear, actionable recommendations.
• Troubleshoot technical, tracking, trafficking and delivery issues, working with relevant technology, ad operations and IT stakeholders when required.
• Ensure campaigns are properly implemented, tracked and delivered according to agreed specifications and timelines.

Skills & Requirements

• Bachelor's or Master's degree in Marketing, Communications, Business, Digital Innovation, Data Science or a related field, or equivalent practical experience.
• 3+ years of experience in programmatic buying, ideally with hands‑on experience across multiple DSPs.
• Strong hands‑on knowledge of major DSPs, particularly DV360 and/or The Trade Desk. Experience with Xandr, Amazon DSP, Teads or other platforms is an advantage.
• Good understanding of ad servers, verification solutions, trafficking workflows and tracking technologies.
• Strong analytical skills, with the ability to interpret performance data, work with audience segments and translate insights into meaningful optimisation actions.
• Good understanding of digital media, including display, video, mobile and omnichannel campaign planning within a broader media strategy.
• Strong troubleshooting and problem‑solving skills, with the ability to work effectively with technical and operational stakeholders.
• Excellent client‑facing communication skills and the ability to explain complex topics clearly and confidently.
• Experience mentoring, coaching or guiding junior colleagues is an advantage.
• Highly organized, detail‑oriented and able to manage multiple campaigns and priorities simultaneously.
• Proactive, solution‑oriented and comfortable working in a fast‑paced agency environment.
• Team player with a positive attitude, strong sense of ownership and willingness to continuously learn.
• Able to maintain a high level of productivity and quality while managing multiple priorities and deadlines.
• Prior agency or in-house programmatic experience is required; experience in an international or multilingual environment is an advantage.
• Knowledge of the Belgian media market is a plus.
• Fluency in French or Dutch & English is required;

What We Offer

• Full-time, permanent contract (CDI)
• Flexible and hybrid working arrangements
• Competitive salary and attractive employee benefits
• Continuous learning, training and career development opportunities within the WPP Media network
• Access to a broad international network of media, technology, data and marketing experts
• Opportunities to work with leading brands and innovative programmatic solutions
• Opportunities to contribute to strategic, innovation and business development projects
• Team events, networking opportunities and a collaborative working environment

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