Performance marketeer

introw; Oost-Vlaanderen; Sur place; EUR 45 000 - 60 000; Plein temps

Avantages offerts par ce poste

Macbook Air and iPhone

Fully paid phone subscription

Healthcare benefits plan

Meal vouchers

Awesome Introw merchandise

Team drinks and events

Résumé du poste

Introw, a B2B SaaS platform based in Belgium, is looking for a dedicated full-time Performance Marketer. You will manage the paid and inbound marketing efforts, focusing on lead generation through various channels including LinkedIn and Google Ads.

The ideal candidate has over 2 years in performance marketing with a passion for innovative solutions and data-driven decision making. The company offers a competitive salary along with perks like Macbook, healthcare benefits, and team events.

Qualifications

• 2+ years of experience in performance marketing focused on B2B lead generation.
• Strong understanding of LinkedIn and Google Ads optimization strategies.
• Ability to analyze data and make informed decisions on campaign performance.

Responsabilités

• Manage paid channels end-to-end: plan, build, and optimize LinkedIn and Google Ads campaigns.
• Drive account-based marketing by creating target account lists and orchestrating campaigns.
• Use buyer intent data to identify and target in-market accounts.

Connaissances

Performance marketing

B2B lead generation

LinkedIn Ads

Google Ads

Channel optimization

Data-driven decision making

Outils

Google Analytics (GA4)

HubSpot

Clay

Looker Studio

LinkedIn Campaign Manager

Description du poste

As cold outbound is becoming a challenge, more and more companies are embracing partnerships in their go-to-market strategy. Think about integration partners, resellers, referral partners, consultants, implementation partners...

Introw is a B2B SaaS platform leveraging AI to transform how partnerships drive business growth. Since our launch in early 2023, we’ve become the go-to solution for hundreds of companies worldwide, turning partnerships into powerful revenue engines.

In October Introw raised $3M in funding, led by Visionaries VC (also invested in Lovable, N8N, Personio...) to unlock further growth.

As we embark on our growth journey, we're seeking a dedicated full-time Performance marketeer to join our dynamic team.

Tasks

You are responsible for the paid and inbound engine that turns spend and signals into qualified pipeline.

• Work together with the freelancers to manage paid channels end to end: plan, build and optimize our LinkedIn Ads and Google Ads campaigns, from tracking and structure to targeting, bidding and creative, with a clear focus on lead quality and conversion rather than vanity clicks.
• Drive account based marketing: build the target account lists, then orchestrate ABM campaigns that reach the right buying committees with the right message at the right moment.
• Put buyer intent data to work: turn intent signals into action, spotting in market accounts before they raise their hand and feeding them into our paid and outbound motions.
• Power smart outbound: use Clay to enrich and build clean target lists, and run sequences that actually land, working hand in hand with sales and SDRs.
• Report with context, not exports: reporting is not the same as exporting, so you bring the numbers to life with insight, clear recommendations and a point of view on where we double down next.

Requirements

• You are in love with the product: you have a deep passion for partnerships, marketing and technology, and you are eager to promote innovative solutions.
• You are in love with the narrative: you have an entrepreneurial spirit and are driven to achieve results.
• You are a builder: you take ownership, you move fast and you like building things from scratch.
• Performance experience: you have 2+ years in performance marketing, with a strong focus on B2B lead generation.
• Channel optimization: you know the tricks in LinkedIn Campaign Manager and Google Ads, and you know which bidding strategy to use and why, while always looking to discover new channels and opportunities.
• Tech stack: you are comfortable across the tools that matter, from the relevant Google products for ads like GTM, GA4 and Looker Studio to HubSpot, LinkedIn Campaign Manager, Clay, Lemlist and more.
• You decide on insights: you do not just click around in the interface, you make decisions based on data and you take full ownership of your campaigns.

Benefits

On top of a competitive salary, we offer the following benefits:

• Macbook Air and iPhone
• Fully paid phone subscription
• Healthcare benefits plan
• Meal vouchers
• Awesome Introw merchandise
• Team drinks and events

Ready to turn spend and signals into pipeline? Let's talk!

Apply now and help us redefine the future of B2B partnerships.

Contact Stijn directly via LinkedIn: https://www.linkedin.com/in/provooststijn/