Medical Hybrid Representative Waasland - Antwerp
For an international OTC company, we are looking for a hybrid medical representative for the region of Waasland - Antwerp (Lier– Lokeren– Antwerpen L.O.).
JOB DESCRIPTION
You are responsible for the promotion of OTC medicines to carefully selected physicians and pharmacies. You engage healthcare professionals (HCPs) in a scientific and credible way, with a strong focus on medical education and building long-term professional relationships.
Your role contributes to increasing both selling-in and selling-out performance, while achieving qualitative and quantitative targets aligned with the company’s overall objectives.
You achieve this through:
- Implementing company and annual plans at regional level.
- Ensuring CRM and administrative systems are accurately maintained and up to date, guaranteeing reliable regional reporting at all times.
- Acting as a company ambassador towards HCPs.
- Providing the organization with valuable field insights.
- Proactively managing your personal development through an individual development plan.
KEY TASKS AND RESPONSIBILITIES
You continuously build knowledge of the internal and external environment to successfully execute the annual plan:
- Products, strategies, skills, and organizational priorities.
- Needs, preferences, and treatment attitudes of HCPs.
- Competitors and their positioning.
- Activities of colleagues within the field.
You will:
- Continuously update your medical and product knowledge through training, literature, and internal communication.
- Continuously improve your sales, communication, and technical skills.
- Build and maintain a strong professional network within your territory.
2. Strategy development (in collaboration with the District Manager)
You analyze available data to identify growth opportunities and optimize territory performance:
- Analysis of market and customer data.
- Segmentation and classification of customers.
- Definition of target groups and prioritization of HCPs.
- Evaluation of results and ROI of activities.
You translate the annual plan into concrete actions:
- Execution of visit plans according to defined targeting, coverage, and frequency.
- Building strong relationships with key customers to drive recommendations and prescriptions.
- Managing multiple tasks and projects within deadlines and objectives.
- Providing accurate and complete CRM reporting.
- Sharing relevant field information and feedback with internal stakeholders.
- Active participation in sales and cycle meetings.
- Timely follow-up on internal and external requests.
- Immediate reporting of adverse events or product-related issues.
4. Territory management
You manage your territory as a “mini-business”:
- Focus on selected physicians and pharmacies.
- Organize and participate in relevant events aligned with company strategy.
- Take ownership of your territory with a strong entrepreneurial mindset (“I am the manager of my region”).
PROFILE
- Education & experience: Higher education, preferably in a scientific or paramedical field.
- Ideally some years of experience as a medical representative within the GP market and OTC business.
- Good knowledge of basic computer tools (Excel, Word).
- Fluent in the local language and good written English skills for understanding scientific literature.
COMPETENCIES / ATTITUDE
- Strong results orientation: driven to achieve and exceed targets, with a continuous improvement mindset and willingness to go the extra mile.
- Planning and prioritization skills: able to define actions, structure work efficiently, and manage priorities effectively.
- Customer focus: anticipating the needs and expectations of healthcare professionals.