Marketing Technology Specialist

ARIAD GROUP; Antwerpen; Hybride; EUR 45 000 - 65 000; Plein temps

Résumé du poste

A leading digital consultancy is seeking a Marketing Technology Specialist in Antwerp. In this role, you will manage the MarTech landscape, translate business needs into scalable integrations, and collaborate with IT teams. Candidates should have 3+ years of experience in digital marketing, a relevant degree, and be hands-on with key marketing tools. This position offers a hybrid work model and the opportunity to work with prominent EdTech brands.

Prestations

Dynamic and skilled team

Hybrid working model

Impactful projects with leading brands

Personalized follow-up and feedback

Qualifications

• 3+ years of experience in a MarTech or digital marketing function.
• Experience with data flows and APIs; knowledge of data integrations.
• Ability to collaborate with both marketers and IT teams.

Responsabilités

• Manage and optimise the marketing technology landscape.
• Translate marketing requirements into scalable workflows and integrations.
• Safeguard data quality and maintain documentation.

Connaissances

Marketing technology management

Data access and integration

Collaboration with IT

Analytical mindset

Formation

Bachelor's/Master's in Marketing, Communication, or Business

Outils

Salesforce

Marketing Cloud

Contentful

Google Tag Manager

Mixpanel

FormAssembly

Monday

Description du poste

Our clients are the leading brands in Europe, and they’re looking for a variety of digital talent for their teams. We’ll help you reach the next level with a job perfectly suited for your unique skills and aspirations.

About Ariad:

• We’re the digital consultancy & staffing firm leading A-brands in Europe, like Samsung, Carrefour, ING, Orange and MediaMarkt count on to make digital transitions happen.
• We bring together Europe’s finest talent and develop successful teams that create digital customer experiences that people want, love and talk about.

About our role:

Our client is a leading company in the educational tech industry seeking a talented and motivated Marketing Technology Specialist. In this role, you’ll sit at the intersection of marketing, data and technology—owning the MarTech landscape (CRM, marketing automation, analytics) and enabling integrated, privacy-aware data flows that make campaigns smarter, insights clearer and customer journeys more personal.

You’ll be part of the Marketing & Communication team, partnering daily with marketers, data specialists and IT to translate business needs into scalable solutions and robust integrations (e.g., CRM, CMS, email, websites and learning platforms). If you’re excited to shape how a modern EdTech brand connects with educators and learners, we encourage you to apply for this opportunity!

What you will be doing:

• Manage and optimise the marketing technology landscape (CRM, Marketing Cloud/automation, analytics, tagging, consent).
• Translate marketing requirements into scalable workflows, data models and integrations that improve targeting and measurement.
• Collaborate with marketing, data and IT teams to integrate systems (e.g., Salesforce, Contentful, email tools, websites and learning platforms).
• Safeguard data quality, audience segmentation and reporting across channels; maintain clear documentation and governance.
• Implement tracking & analytics (e.g., GTM, event schemas) and deliver actionable dashboards for campaign and journey optimisation.
• Monitor MarTech trends; pilot new tools and propose innovations that enhance customer experience and operational efficiency.
• Support personalisation initiatives and experimentation (A/B testing) across key journeys.

What you bring:

• Ambition to further develop your career in MarTech within the EdTech/education domain.
• 3+ years of experience in a MarTech or digital marketing function.
• Bachelor’s/Master’s in Marketing, Communication or Business—or equivalent experience.
• Hands-on with tools such as Salesforce, Marketing Cloud, Contentful, Google Tag Manager, Mixpanel, FormAssembly, and Monday (or similar).
• Understanding of data flows and APIs; experience with data integrations between platforms.
• Ability to collaborate with both marketers and developers/IT—clear, audience-appropriate communication.
• Analytical mindset and a practical, hands-on approach; comfortable balancing speed with quality.
• Affinity with the education sector is a plus.

The offer:

• Work for a well-known EdTech company at national and European level and have an impact on its market!
• You will have the opportunity to work with a dynamic, ambitious, fun, skilled team, and be a key player in driving fantastic customer experience.
• Working from home – hybrid model (split on-site/homeworking).

Why Ariad?

• You will never be a number: we match you with projects that suit your skills and ambitions.
• Personalized follow-up & honest feedback guided by our Digital Talent Managers.
• Access to leading A-brands in Europe such as Samsung, ING Bank, Carrefour, L'Oreal, Decathlon and many others!

If you are excited about the opportunity to grow your career and make a difference, we encourage you to apply for this amazing job. Don't miss out on the chance to join a top-notch team and be a part of something special. Get started by sending your CV!

We’d love to meet you. We have a variety of opportunities that could be the perfect next step in your career, and we’re adding to this list every day. Join us to find your fit, and be a guide through the maze of digital change.

Join a top-notch team and be a part of something special

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At Ariad, we believe that building teams that represent a variety of backgrounds, perspectives, and skills is critical to our success and the success of our clients. We consider candidates based on hard and soft skills, experience and business needs. *Excited about this role, but your experience and skills don’t align perfectly? Apply anyway! You may be just the right fit for this or other roles.

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