Marketing Manager Industrial Chemicals - EMEA

Azelis Holding S.A.; Antwerpen; Sur place; EUR 90 000 - 120 000; Plein temps

Résumé du poste

Azelis is seeking a Marketing Manager Industrial Chemicals EMEA to define and steer marketing strategies across CASE, AMA and Performance Chemicals segments in EMEA. You will translate market insights into reports, campaigns and content to drive customer engagement and strengthen principal partnerships.

You will lead annual marketing plans, analyze market dynamics, collaborate with Market Segment Directors and sales leaders, and oversee campaigns, digital activations and events while measuring

Qualifications

• 7–10 years of B2B marketing experience in chemicals or related sectors.
• Bachelor’s or Master’s degree in Marketing, Communications, Chemistry, Life Sciences, or Business Administration.
• Proven track record leading integrated B2B marketing campaigns with measurable impact.

Responsabilités

• Define, align, and lead EMEA annual marketing plans for CASE, AMA and Performance Chemicals.
• Analyse market dynamics, competitor activity, customer needs and regulatory shifts.
• Translate insights into high-quality reports and campaigns for principals and sales.
• Collaborate with Market Segment Directors and sales leaders on profiles and value propositions.
• Brief labs on trend-driven formulations and ensure technical content in campaigns.
• Lead campaigns and events (webinars, trade shows, digital activations) across EMEA.

Connaissances

B2B marketing

Market analysis

Stakeholder management

Strategic planning

Content marketing

Formation

Marketing/Business degree

Outils

Google Analytics

SEO/GEO

Microsoft Dynamics 365 CRM

Storyblok

AI marketing tools

Description du poste

The Marketing Manager Industrial Chemicals EMEA is responsible for defining and steering marketing strategies and activities across CASE (Coatings, Adhesives, Sealants, Elastomers), AMA (Advanced Materials & Additives) and Performance Chemicals segments in the EMEA region. A key part of the role is to stay at the forefront of industry dynamics, continuously tracking and interpreting market trends, innovations and regulatory developments. By translating these insights into compelling reports, campaigns, and content, (s)he drives customer engagement, strengthens principal partnerships and oversees marketing execution across EMEA in close collaboration with Market Segment Director, local marketing teams, labs, principal managers and the sales organisation.

Your role in practice

• Define, align, and lead the development of EMEA annual marketing plans for CASE, AMA and Performance Chemicals market segments, ensuring consistency with business priorities and principal expectations.
• Continuously analyse and interpret market dynamics, competitor strategies, customer needs and regulatory developments within the assigned EMEA segments.
• Translate these into high-quality insights reports and presentations that inform principals, guide sales strategies, inspire lab innovation, and support customer engagement.
• Collaborate with Market Segment Directors and sales leaders to define customer profiles, value propositions, buying journeys and segmentation strategies.
• Partner with labs to brief on trend-driven formulations, promote lab innovations and ensure technical content is reflected in marketing activities.
• Steer joint initiatives with principal managers to promote strategic product lines, and ensure structured performance reporting that strengthens principal relationships.
• Oversee and guide local marketing specialists active in the same market segments, ensuring alignment, best practice exchange and consistent, high-quality campaign execution across EMEA.
• Lead the planning and execution of EMEA-level campaigns such as webinars, trade shows, digital activations, articles and email campaigns to engage customers and promote principal innovations.
• Work with the EMEA Digital team to define standards and processes for marketing campaign execution, content development and performance measurement.
• Contribute actively to the EMEA Marketing team by sharing best practices, co-developing processes, and supporting cross-segment initiatives.

Experience & Education

Experience: 7–10 years of marketing experience in B2B industries, ideally in chemicals, within one or more market segments that the role supports. Experience within chemical manufacturer or chemical distributor is considered a plus. Proven track record of leading integrated B2B marketing campaigns, supporting principal partnerships and delivering measurable business impact. Education: Bachelor’s or Master’s degree in Marketing, Communications, Chemistry, Life Sciences, or Business Administration (or equivalent by experience).

Technical skills

Expertise in digital marketing tools (Google Analytics, SEO/GEO, Microsoft Dynamics 365 CRM, Storyblok), event and campaign management. Experience using AI tools in marketing workflows (e.g., content creation, campaign optimisation, analytics) is strongly valued.

Communication

Excellent written and verbal communication skills, able to deliver persuasive content for technical and non-technical audiences.

Soft skills

• Strong stakeholder management and influencing skills in a matrix environment
• Analytical and strategic mindset
• Creative and proactive problem solver
• Team player with ability to balance hands-on execution and leadership

Extra

Fluency in English (oral and written) required; other European languages are an advantage. Willingness to travel occasionally within EMEA.

Company Overview

Azelis is a leading global innovation service provider in the specialty chemical and food ingredients industry, present in 63 countries across the globe with over 3,800 employees. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to more than 59,000 customers, supported by +2,700 principal relationships, creating a turnover of €4.1 billion (2022). Azelis Group NV is listed on Euronext Brussels under ticker AZE. Across our extensive network of more than 60 application laboratories, our award-winning staff help develop formulations and provide technical guidance throughout the customers’ product development process. We combine a global market reach with a local footprint to offer a reliable, integrated, and unique digital service to local customers and attractive business opportunities to principals. Top industry-rated by Sustainalytics, Azelis is a leader in sustainability. We believe in building and nurturing solid, honest and transparent relationships with our people and partners. Impact through ideas. Innovation through formulation.

Equal Opportunity

Azis Americans is an equal opportunity workplace. Individuals seeking employment are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. You can view the EEOC Know Your Rights poster here.

E-Verify and Accommodations

Azelis Americas' U.S. entities participate in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, Azelis is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. Azelis Americas is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you need assistance or an accommodation due to a disability, contact us at [e-mail].