Marketing Manager - Benelux

Versuni; Belgique; Hybride; EUR 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Meal allowance

Meal vouchers

Travel allowance

Hybrid work model

Product discounts

Professional growth

Résumé du poste

Versuni is seeking a Marketing Manager - Benelux to own the local marketing strategy, P&L, and cross-functional alignment across Belgium, the Netherlands and Luxembourg. You will lead 360-degree campaigns across ATL, digital, social, and in-store activations, drive influencer/UGC programs, manage local product launches, and localize global assets for the Benelux market.

Collaborating with Sales, Trade Shopper Marketing and Demand Planning, you’ll optimize promotions and volume forecasting to

Qualifications

• Master’s degree in Business, Marketing, Digital Media, or related field.
• 4–8 years of commercial marketing experience with P&L impact.
• Fluent in Dutch and English; French is a strong advantage.
• Proven track record in 360-degree campaigns and influencer/UGC strategy.
• Strong analytical skills to translate data into insights.

Responsabilités

• Define and implement local Benelux marketing strategies.
• Own P&L and revenue targets for the Benelux region.
• Lead 360-degree consumer campaigns across ATL, digital, social, and in-store activations.
• Drive social media, influencer partnerships and UGC strategies.
• Manage local portfolio, product launches, and pricing with regional teams.
• Localize global assets into compelling local content.
• Set media strategy and budget to maximise ROI; collaborate with agencies.
• Align promotions with Sales and Demand Planning.

Connaissances

P&L management

Strategic marketing

Campaign management

Social media strategy

Stakeholder management

Analytical mindset

Dutch & English fluency

French as asset

Formation

Master’s degree in Business/Marketing/Digital Media

Description du poste

Job Title: Marketing Manager - Benelux

Location: BE

The impact you’ll make:

• Strategic Leadership & P&L Ownership: Define and implement long- and short-term local marketing strategies tailored to consumer, market, and competitor insights. Own full category P&L, managing annual sales, margin targets, price realization, and market share growth across the Benelux region.
• Integrated & Social-First Consumer Marketing: Build and execute a rolling 360-degree consumer marketing plan. Lead campaign execution across all touchpoints, seamlessly connecting broad ATL reach with digital, social, brand website, and in-store activations.
• Social, Influencer & UGC Strategy: Drive brand engagement through local social media strategies. Build influencer partnerships, foster user-generated content (UGC), and create social-first content strategies that resonate with local audiences and build community brand loyalty.
• Portfolio & Launch Management: Manage local portfolio optimization, product lifecycle strategies, and local pricing in alignment with Commercial Excellence teams. Lead product launches (NPIs) and collaborate with global category teams to shape long-term product roadmaps.
• Content Localization & Creation: Adapt global marketing toolkits into locally appealing assets, enriching global master creative with bespoke local content, influencer activations, and social initiatives.
• Media Strategy & Budgeting: Partner with media agencies and internal media leadership to define channel strategies (including paid social and performance media), allocate budgets effectively, and maximize campaign ROI.
• Commercial & Cross-Functional Alignment: Work hand-in-hand with Sales, Trade Shopper Marketing, and Demand Planning to align promotions, retail execution, full-year volume forecasting, and in-store/online commercial activations.

The skills and knowledge you’ll bring:

• Educational Background: Master’s degree, preferably in Business, Marketing, Digital Media, or a related commercial discipline.
• Professional Experience: 4–8 years of experience in a commercial marketing role with a proven track record of managing full P&L performance and delivering measurable business results.
• Campaign & Social Expertise: Strong consumer mindset with demonstrated success in running 360-degree consumer campaigns (ATL/BTL), as well as a deep understanding of social media platforms, influencer management, and UGC strategies.
• Analytical Capability: High analytical acumen with the ability to turn complex market and digital engagement data into actionable strategic insights.
• Strategic & Execution Balance: Ability to think strategically while remaining pragmatic with a sharp eye for excellent, detailed execution across all touchpoints.
• Stakeholder Management: Exceptional communication and interpersonal skills. Adept at navigating matrix organizations, aligning cross-functional teams, and defending strategic business interests with diverse stakeholders.
• Languages: Fluent in Dutch and English; proficiency in French is a strong advantage.

What we’ll give you in return:

• Internationally competitive base salary | benchmarked against global industry and market leaders
• Annual Incentive Program | rewarding those who dare and achieve more
• Meal allowance + meal vouchers
• Expense, mobile, grade and travel allowance
• Work from home, commuting and phone allowances | to support your daily commute, home office setup & business connectivity
• Hybrid working model | effectively combining working from the office & home, depending on team dynamics and personal needs
• Product Discounts | on all Versuni products which are sold under the Philips brand and our other brands
• High growth environment | offering exciting learning and career development perspectives beyond your first role
• Inclusive working culture and family spirit | we embrace our international community & diversity as competitive advantage

Ready to make an impact?

From developing game-changing air fryers to perfecting the art of coffee making, Versuni’s purpose is turning houses into homes — and we’re calling on your talent to bring it to life. Join our global team of 6,000+ passionate individuals, work with world-class brands, and shape the future of home living. We’re ready for you — are you ready for us?