Marketing Manager

DALI - Pipeline Monitoring; Oost-Vlaanderen; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid role in Ghent

International travel about one week/季度

Job summary

DALI - Pipeline Monitoring is seeking a strategic marketing leader to define and own the marketing strategy and plan, aligned with international growth ambitions. You will partner with management, shape brand positioning, and drive growth in collaboration with Sales and partners.

You will build and lead a scalable marketing organization, set KPIs, and report ROI while shaping how international partners market DALI across markets.

Qualifications

• 5+ years of B2B marketing experience.
• Strategic thinker who translates business goals into a concrete plan.
• Able to translate complex technical offerings into clear positioning and value propositions.
• Proactive and opinionated: brings ideas and challenges status quo.
• Commercially minded with strong understanding of marketing-driven growth.
• Willing to travel up to one week per quarter.

Responsibilities

• Set the direction of DALI's marketing strategy and plan.
• Act as strategic sparring partner on positioning, markets, go-to-market and growth.
• Drive growth with Sales by defining how marketing generates qualified leads.
• Position the brand and ensure consistent representation across markets.
• Shape the partner ecosystem and provide a framework for partners to market DALI.
• Measure and steer marketing ROI, KPIs, events and investments.
• Build and scale the marketing team and processes.

Skills

B2B marketing

Strategic thinking

Growth marketing

Marketing leadership

Sales alignment

Travel willingness

Fluent English & Dutch

Tools

HubSpot

Job description

Shape the marketing strategy of a growing tech company

DALI is at the start of its marketing journey, and we're looking for a strategic marketer to define where it goes. You'll translate our company strategy into a clear marketing vision and plan, set priorities and act as a sparring partner for management.

We won't tell you what to do. We expect you to challenge our thinking, bring new ideas and tell us where marketing can make the biggest impact. As DALI grows, you'll build and lead the marketing team that brings that strategy to life.

What you'll do

• Set the direction. Develop and own DALI's marketing strategy and plan, aligned with our business goals and international growth ambitions.


• Think along with management. Act as a strategic sparring partner on positioning, markets, go-to-market and growth opportunities.


• Drive growth with Sales. Define how marketing generates qualified leads and supports the sales pipeline, and align closely with Sales on targets and priorities.


• Position the brand. Own DALI's brand and positioning, and make sure we're represented consistently across all markets and partners.


• Shape the partner ecosystem. Define how our international partners market DALI, and give them the framework to do so effectively.


• Measure and steer. Set marketing KPIs, evaluate the ROI of campaigns, events and investments, and report to management.


• Build the team. Set up the processes, tools and partners needed for a scalable marketing organisation, and grow your own team over time.

What you'll love about working here

• A no-nonsense, fun and hard-working international tech environment where your ideas count and your voice is heard at management level.


• A key role in an innovative and growing scale-up, where you get the freedom to define marketing from the ground up.


• International exposure: you'll work with partners and markets across the world, with regular travel (about one week per quarter).


• Real personal growth: start as our strategic marketing lead and grow into building and leading your own marketing team.


• Competitive salary package


• Flexible working environment with focus on a good life balance (our founders know what it is to work internationally with kids).

Who we are looking for

• 5+ years of B2B marketing experience, ideally in a technical, industrial or tech environment


• A strategic thinker who can turn business goals into a concrete marketing plan


• Able to translate complex technical offerings into clear positioning and value propositions


• Proactive and opinionated: you bring ideas and dare to challenge


• Commercially minded, with a strong understanding of how marketing drives growth


• Comfortable working with management, Sales and external partners


• Experience with marketing automation and CRM (e.g. HubSpot) is a plus


• Ambition to lead and inspire a team


• Fluent in English and Dutch; other languages are a plus


• Willing to travel up to one week per quarter

Practical

• Hybrid role based in our Ghent office, with regular office presence


• You must be eligible to work in the EU. We do not offer visa sponsorship.