Marketing Manager

OTIV; Oost-Vlaanderen; Hybrid; EUR 70,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

International environment

Flexible working hours

Hybrid working Ghent

Team events

32 days vacation

Job summary

OTIV, a Ghent-based company leading the autonomous revolution in rail, seeks its first Marketing Manager. You will own the brand, create the voice, and develop campaigns across channels that generate pipeline and support enterprise sales.

You’ll manage the website, translate complex product value into sharp messaging, build enablement materials, and set up modern martech, including AI-driven content workflows, to scale marketing globally.

Qualifications

• 4+ years in B2B SaaS or deep tech marketing.
• Strong storytelling for enterprise buyers.
• Data-driven with ability to measure pipeline.
• Independent and able to work with minimal supervision.

Responsibilities

• Own and evolve brand voice, visual identity, messaging framework and positioning.
• Build and manage the content engine: editorial calendar, blog, case studies, whitepapers and social.
• Plan and execute demand generation campaigns across LinkedIn, paid search, email and events.
• Manage the company website for conversion, SEO and user journey.
• Develop sales enablement materials: decks, one-pagers, battle cards and customer stories.
• Track funnel metrics and pipeline contributions, translating data into insights.

Skills

B2B SaaS marketing

Deep tech marketing

Storytelling

Data-driven

AI tools / automation

Collaborative

Independent / self-starter

Tools

HubSpot

GA4

LinkedIn Campaign Manager

Google Ads

Claude (AI)

Job description

Who we are

OTIV is a Ghent-based company leading the autonomous revolution in rail. We are on a mission to increase safety and efficiency of railway operations by teaching rail vehicles to drive autonomously. By making trains more efficient and safer, we actively contribute to a modal shift and a greener future. We bring this vision to life by a unique focus on the most challenging environments such as cities, shunting yards and industrial sites. Thanks to high-profile partners and world-leading clients such as Deutsche Bahn, SNCF Group, ArcelorMittal and CAF we deliver the future of railway operations today.

OTIV is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic. OTIV strives to create an environment in which all employees feel confident in their ability to bring their authentic selves to work and secure collaborating with colleagues and customers.

What you will do

As our very first Marketing Manager, you’ll own and build the OTIV brand from the ground up,creating the voice, content, and presence that puts us on the map globally. You’ll develop and execute campaigns across channels that directly generate pipeline and support enterprise sales cycles. You’ll manage our website as a conversion asset, using data and experimentation to continuously improve performance. Being part of the commercial team, you’ll translate complex product value into sharp messaging, enablement materials, and content that moves deals forward. You’ll bring structure to how we use AI tools and modern martech, setting the foundation for a scalable marketing function.

Tasks and responsibilities

• Own and evolve the brand: tone of voice, visual identity, messaging framework, and positioning
• Build and manage the content engine: editorial calendar, blog, case studies, whitepapers, and social
• Plan and execute demand generation campaigns across LinkedIn, paid search, email, and events
• Manage and optimize the company website for conversion, SEO, and user journey
• Develop sales enablement materials: decks, one-pagers, battle cards, and customer stories
• Track and report on funnel metrics, campaign performance, and pipeline contribution, translating data into executive-ready insights
• Run structured experiments to improve funnel performance and pipeline velocity
• Leverage AI tools to scale content output and marketing operations
• Support product launches and feature releases with go-to-market content and campaigns
• Own the marketing tech stack: HubSpot, GA4, LinkedIn Campaign Manager, Google Ads, Claude, etc
• Build and grow a community of customers, prospects, and industry peers, through events, forums, newsletters, or digital channels, to drive brand affinity and long-term pipeline
• A hands-on marketer with 4+ years in B2B SaaS or deep tech,you’ve built things from scratch and know what good looks like
• A strong storyteller who can translate complex technology into sharp, compelling messaging for enterprise buyers
• Data-driven: you measure what matters, optimize relentlessly, and can present pipeline and funnel insights
• Comfortable being the only marketer in the room, you don’t wait for a team to get moving
• A natural community builder who understands that long-term brand and pipeline come from relationships, not just campaigns
• AI-native: you use AI & automationsdaily to move faster
• Collaborative by nature, you work closely with sales, product, and tech
• You thrive in a fast-moving environment, where the playbook is still being written

What we offer

• Full time offer with competitive salary package.
• International environment in a disruptive scale-up with opportunities to grow.
• Early riser or night owl? Either way, you’ll fit right in our flexible working hours system.
• Hybrid working policy, with an office in beautiful Ghent (Belgium).
• Collaborative, transparent, and fun-loving office culture.
• Team events and quarterly offsite.
• 32 days of vacation.