Product Marketer

Donna; Oost-Vlaanderen; On-site; EUR 80,000 - 110,000; Full time

Benefits offered by this job

Equity through ESOP

Healthcare and group insurance

Meal vouchers

Equipment provided

Annual company retreat

Job summary

Donna is seeking a Product Marketer to join our growing team in Ghent. You will shape positioning, launch new features, and equip field sales with compelling stories and assets for global regions.

You’ll work closely with the Head of Marketing, founders, product and sales to define Donna’s market presence, messaging and go-to-market strategy while driving adoption and customer impact in enterprise deals.

Qualifications

• Have at least 5 years of experience in product marketing, content creation or GTM enablement.
• Love writing and storytelling, you can make complex tech sound simple, human, and exciting (must).
• Have experience in AI, SaaS, marketing & sales tech.
• Are hands-on, curious, and unafraid to dive into both the product and customer conversations.

Responsibilities

• Turn positioning, roadmap and new features into clear messaging and assets for personas and regions.
• Own go-to-market launches and campaigns with product-led content and enablement tools.
• Shorten sales cycles by supporting pitches and assets for enterprise deals.
• Accelerate onboarding and enterprise roll-outs with customer success materials.
• Track competitors and develop battle cards and ROI stories with product and customer success.
• Co-build Donna's content engine with marketing leadership and external resources.
• Help create and grow the Donna Champion community of power users.

Skills

Product marketing

Content creation

GTM enablement

Storytelling

AI SaaS marketing

Job description

As a Product Marketer, you'll be a vital part of our team, bringing Donna, our proactive AI sales assistant for field sales teams, to market.

Field sales still runs on memory and goodwill. Donna changes that, giving reps more time to do what they do best: selling.

Expect a wide range of challenges, from shaping our positioning across regions and launching new features to equipping sales with the stories that close deals. You'll combine strong storytelling with a real feel for what matters to our target audience.

You’ll be the second marketer at Donna, working directly with the Head of Marketing and closely with our founders, product and sales to define how Donna is positioned, launched and loved by field sales teams globally. Along the way, you’ll learn from experienced serial entrepreneurs.

If you're ready to make a significant impact in a growing team with global ambitions, Donna is the place for you!

What You'll Be Doing

• Turn our positioning, roadmap and new features into clear, differentiated messaging and assets tailored to our different personas and regions: pitch decks, one-pagers, website copy, demo scripts and videos.
• Own go-to-market launches and campaigns:
  • Create product-led content on our socials and other digital channels.
  • Enable our go-to-market teams and partners with the right narrative and tools.
  • Orchestrate customer and user communication.
• Shorten sales cycles by working with sales on the pitches and assets that make a difference in navigating enterprise deals.
• Accelerate onboarding and enterprise roll-outs by giving customer success the materials that help users truly adopt Donna.
• Follow the market and track competitor moves. Keep competitive analyses up to date and create battle cards and ROI stories together with our product and customer success team.
• Co-build Donna's content engine with the Head of Marketing and supporting external resources: case studies, videos, playbooks, event materials and SEO/GEO-optimized web content.
• Help create and grow the Donna Champion community, our network of power users: share updates, capture feedback and keep them engaged.
• Have at least 5 years of experience in product marketing, content creation or GTM enablement.
• Love writing and storytelling, you can make complex tech sound simple, human, and exciting (must).
• Have experience in AI, SaaS, marketing & sales tech.
• Are passionate about understanding our enterprise customers, how to convince the different personas and how our solution translates in true customer impact.
• Are hands‑on, curious, and unafraid to dive into both the product and customer conversations.
• Are organized, proactive, and thrive in fast‑paced, evolving environments.

Why you’ll love It here

• You’ll help define the category of AI for field sales, one of the most underserved, high‑impact segments in B2B.
• You’ll work side by side with the founders, product and GTM leadership.
• You’ll see your work make a real impact fast: from product launches to live customer wins.
• Competitive salary, flexibility, and the energy of a growing international startup.

What You Can Expect

• Room to grow as we scale. We're 40+ people, growing fast across Europe and the US, with customers on both sides of the Atlantic, a team in New York. As we grow, there's a real path into lead and specialist roles, including building our partner implementation program.
• Experienced leadership. Our founders have built and exited enterprise software companies twice, and our leaders come from high‑growth SaaS and AI companies.
• A Ghent HQ in the ecosystem. Our home base is in Ghent, connected to the StarApps community and Ghent's wider tech scene.
• Rewards that reflect the stakes. A competitive salary, equity through our ESOP, healthcare and group insurance, meal vouchers, and the equipment you need.
• We invest in the people who invest in the mission. You own your work and give it your all, and we make sure you keep growing: an annual company retreat, dev days and hackathons, regular team events, and a membership to the Collective at Wintercircus.