Marketing Lead

Prezly; Belgique; Remote; EUR 70,000 - 100,000; Full time

Benefits offered by this job

35 days paid holidays

Team retreats

Profit-sharing bonus

Job summary

Prezly is seeking a Marketing Lead to own the entire funnel from first website visit to customer advocacy. You’ll set targets, decide what matters, and lead the team while getting hands-on when needed.

You’ll work with Product, Sales, Customer Success and Operations to optimize traffic, trials, activations and retention, testing messaging, channels and budgets, ensuring cross-functional alignment. This is a fully remote role in Europe with flexible work practices.

Qualifications

• 3+ years in a similar marketing role at a B2B SaaS company.
• Proven track record of growing lead generation with measurable results.
• Hands-on SEO experience; you’ve done it.
• Performance marketing experience, especially Google Ads.
• Strong sense of branding and positioning.
• Native-level English with strong writing across web, emails, ads, and articles.

Responsibilities

• Own the marketing funnel from website visit to customer advocacy.
• Set targets, priorities, and reporting; determine what matters most.
• Lead the marketing team and roll up your sleeves when needed.
• Optimize campaigns and budgets; know when to pause or double down.
• Collaborate across Product, Sales, Customer Success and Operations to align on outcomes.

Skills

Lead generation

SEO

Google Ads

Branding

Copywriting/English writing

Job description

We’re looking for a Marketing Lead who likes moving numbers, not just making things look nice.

At Prezly, the Marketing Lead owns the whole funnel, from the first visit to our website to the customer who recommends us to a colleague. You’ll set the targets, decide what matters most, lead the team and roll up your sleeves when something needs doing.

Sometimes the best outcome is a campaign that fills the pipeline. Sometimes it’s a quick test that tells us to stop spending money on a channel altogether.

If you’re not hands‑on, this isn’t the role for you.

How we work

Prezly is a small, remote, bootstrapped and profitable SaaS company building PR software for communication teams around the world.

We don’t do endless strategy decks or marketing committees. We set clear targets, launch, measure and adjust.

Every team has a scorecard with numbers it owns, and every quarter we pick a handful of priorities and get them done. Meetings are rare and a lot of work happens asynchronously.

You’ll work closely with Product, Sales, Customer Success and Operations, with access to the customer feedback, product data and numbers behind what we’re doing.

You’ll also have a lot of freedom in how you work. Use the tools and workflow that make you productive.

What the job actually looks like

You might spend a morning on our marketing website because trial sign-ups dipped and you want to know whether it’s the messaging, the page speed or the call to action.

You might look at the funnel and realise traffic isn’t the problem: people sign up for a trial but never activate. So you work with Product and Customer Success to fix that instead of buying more clicks.

You might pause a Google Ads campaign that looks busy but doesn’t bring in trials anyone wants to talk to.

You might spend an afternoon in a check‑in with someone on your team, helping them get better at what they do.

And when something goes live, you should care about what happens next: the trials, the activations, the customers who stay.

That’s what we mean by Marketing Lead.

What you’ll own

• Setting and hitting the marketing scorecard targets, priorities, and the reporting that tells us whether we’re on track or not.
• Funnel performance at every stage: traffic, trial, activation, retention and advocacy
• Finding the growth bottlenecks and putting effort where it makes the biggest difference
• The brand: website, messaging, conversion and performance
• The marketing budget, including when to bring in freelancers or agencies and when not to.
• The marketing team: coaching, regular check‑ins, hiring, and any tough conversations too.
• Making sure Marketing, Product, Sales and Customer Success are pulling in the same direction

What we’re looking for

• 3+ years in a similar marketing role at a B2B SaaS company
• A proven track record of growing lead generation, with the numbers to show for it
• Hands‑on SEO experience. You’ve done it yourself, not just briefed it
• Performance marketing experience, especially Google Ads
• A strong sense of branding and positioning
• Native‑level English and a real way with words. You’ll write a lot: website copy, emails, ads, articles. It needs to be on point

This job is probably not for you if…

• You need a detailed brief before you can start
• You want to lead a team but not do any of the work yourself
• You consider a campaign finished the moment it goes live
• You measure success in impressions and likes rather than trials and customers
• You think activation and retention are a CS or Product problem

There are plenty of good marketing jobs built that way.

Prezly isn’t one of them.

Practical stuff

Location: We’re based within Belgium but we’re fully remote, therefore we accept candidates within a +-2 hour timezone from CET, Europe preferred. We’re strict on this; if you apply outside of the timezone we won’t proceed with your application.

Contract: Full-time.

Salary: €70K-100K/year, depending on ability, experience and awesomeness.

We’re generous with our benefits so you can bring your A-game when you’re working. Benefits include 35 days paid holidays for our full‑time people and all‑expenses paid team retreats, plus our profit‑sharing bonus scheme. Plus a really cool, motivated, hardworking bunch of colleagues to work with, day‑in, day‑out.

If this sounds like your kind of marketing role, let’s talk.

Working at Prezly isn’t just about the daily grind; it’s about being part of something bigger.

About Work at Prezly

We’re looking for curious, hardworking people to join our team, to help us do the best work of our lives. Together we’ll create a product that helps people, organizations and brands share their stories with the world.

The Prezly team is fully remote, spread across 15 different cities around the world. Our office is in Leuven, Belgium, but everyone at Prezly is free to live and work wherever they want.