Marketing & Communication Specialist

Hospidex; Tienen; Sur place; EUR 42 000 - 62 000; Plein temps

Résumé du poste

Hospidex-Innomediq Group is seeking a Marketing & Communication Specialist based in Belgium. You will bridge product insights with market needs, shaping positioning and leading launches that drive commercial growth.

You will work with the Business Manager and Marketing Manager to craft marketing plans, develop materials, and manage campaigns across websites, social channels, events and digital content.

Qualifications

• Entrepreneurial marketer capable of strategy and execution.
• Proactive, independent and well organized.
• Strong communicator with internal and external stakeholders.
• Experience in a B2B environment and product launches/go-to-market.
• Fluent in Dutch, French, and English (written and spoken).

Responsabilités

• Support go-to-market strategies for new products and updates.
• Coordinate product launches and cross-functional collaboration.
• Assist Business Managers in marketing plans.
• Analyze market trends and translate insights into opportunities.
• Develop marketing materials and digital content.
• Create content for websites, social media, emails, events.
• Monitor campaigns and KPIs, suggest improvements.
• Support corporate communications and internal/external initiatives.

Connaissances

Go-to-market

Product launches

B2B marketing

Content creation

Digital marketing

Dutch language

French language

English language

CRM systems

Outils

WordPress

Adobe Creative Cloud

Dynamics 365

SharePoint

CMS platforms

Description du poste

Help drive successful product launches and commercial growth

(Candidates must be based in Belgium)

Make an impact on our growth

At Hospidex-Innomediq Group, we bring innovative solutions to the healthcare sector. To support our continued growth, we are looking for a Marketing & Communication Specialist who connects products, markets and customers.

In this role, you will work closely with the Business Manager and Marketing Manager. You will translate market insights and product knowledge into strong positioning, successful product launches and marketing initiatives that contribute to commercial growth.

You will combine product marketing, commercial support and corporate communications in a varied, hands-on role. Your responsibilities will include:

• Supporting the development and execution of go-to-market strategies for new products and product updates.
• Coordinating product launches and ensuring effective collaboration between Product Management, Sales, Operations and Marketing.
• Supporting Business Managers in developing marketing plans aligned with commercial objectives.
• Analysing market trends, customer needs and competitor insights, and translating them into concrete opportunities.
• Helping identify the sales channels and marketplaces with the greatest potential.
• Developing and updating marketing and sales materials, including brochures, presentations, catalogues, product sheets, landing pages and digital content.
• Creating content for websites, social media, email campaigns, events and other marketing channels.
• Monitoring campaigns and marketing KPIs and recommending improvements.
• Supporting trade fairs, congresses, webinars and customer events, including the coordination of demonstration materials and product samples.
• Managing and optimising the corporate website and developing content that strengthens our identity, expertise and values.
• Contributing to internal communication projects that inform, connect and engage employees.
• Supporting communications around strategic projects, partnerships, acquisitions and other corporate initiatives.
• Coordinating corporate communications in collaboration with HR, Sales, Product Management and the Management Team.

Who are we looking for?

• You are an entrepreneurial marketer who can move confidently between strategy and execution. You combine a commercial mindset with strong communication skills and enjoy bringing products successfully to market.
• You are proactive, independent and well organised.
• You are a strong communicator who builds effective relationships with internal and external stakeholders.
• You are creative, analytical and results-oriented.
• You can translate complex information into clear and compelling messages.
• You have experience in a B2B environment.
• You have experience with product launches, marketing projects or go-to-market initiatives.
• You are fluent in Dutch, French and English, both written and spoken.
• You are familiar with Microsoft Office, digital marketing tools, CRM systems and CMS platforms.

Additional assets

• Experience with WordPress.
• Knowledge of Adobe Creative Cloud, Dynamics 365, SharePoint or similar tools.
• Experience with marketplaces and online sales channels.

What can you expect?

You will join a versatile role where you can make a visible impact on product positioning, customer engagement and commercial growth. You will have the freedom to take initiative, develop ideas and collaborate with colleagues across different countries and disciplines.

We offer a dynamic environment where entrepreneurship, collaboration and a results-driven mindset are central to the way we work.