Insights & Intelligence Lead

Burson; Brussel; Hybride; EUR 110 000 - 150 000; Plein temps

Résumé du poste

Burson Brussels is seeking an Intelligence & Insights Lead to drive growth of data and AI offerings. You will report to the Belgium CEO and collaborate with the EMEA chief to shape client solutions and market strategy.

You’ll partner with regional hubs, own briefs, and translate data-led outputs into actionable client recommendations, building senior relationships in Belgium while connecting to the wider EMEA community.

Qualifications

• Extensive experience in data, intelligence and insights with a proven growth track record.
• Strong understanding of the communications landscape and AI applications.
• Experience in EU policy communications is a plus.

Responsabilités

• Lead growth of Burson’s intelligence and insights offerings and strategies.
• Engage clients with data-driven solutions and present findings to senior stakeholders.
• Enable local teams to leverage data and AI across client work.
• Contribute to product innovation and new data capabilities.
• Develop thought leadership on data, AI, and communications.
• Collaborate with senior leaders to align data strategies globally.
• Promote responsible data practices within the agency and for clients.

Connaissances

Data & Insights

AI

Client relations

Growth leadership

Public affairs

Outils

Sonar

Decipher

KYO

Flight School

Fount

Description du poste

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

At Burson Brussels, we blend craft, curiosity, counsel, and camaraderie to deliver cutting-edge public affairs and communications strategies. Thriving in Europe’s political heart, our dynamic team excels in navigating complex policy and communications challenges, shaping reputations, and driving meaningful business outcomes for our clients across diverse sectors. We combine strategic expertise with proprietary AI-driven insights to uncover opportunities, crafting compelling narratives that influence key decision-makers. Backed by our global network, we provide innovative, data-driven solutions that connect with audiences and deliver impact. Our inclusive, high-performance culture fuels innovation and empowers individuals to excel, creating a vibrant environment where collaboration and growth thrive. Burson clients gain more than consultancy—they gain a trusted partner committed to achieving success today and anticipating the challenges of tomorrow.

More about the role:

As Intelligence & InsightsLead, you will play a pivotal role in driving the growth of Burson’s intelligenceand insightsofferandcapabilities. Reporting directly to theBelgiumCEO anda dotted line to the EMEA Chief Intelligenceand InsightsOfficer,you willbe responsible formarket demand generation, client problem-framing, commercialgrowthand the interpretation ofdata-led outputs into clear client recommendations. You will partner with the regional hub for scalable productionandtechnical delivery, whileretainingmarket ownership of the brief, client narrative, quality sign-offandcommercial accountability.This includes working closely with market leadership and client leads toidentifyopportunities, develop tailored solutions, and deliver measurable results.

This role requires a deep understandingofemerging technologies, and the transformative potential of data and AI,and their application tothe communicationsand policylandscapeacrossEurope..You will collaborate closely with various teams, including client services, strategy, and technology, to embed data-driven practices throughout Burson and on client projects. A keycomponentof this role will be to build and nurture relationships with senior client andteamleaders inBelgium, while connecting into the wider EMEA Intelligence & Insightscommunity.

What you’ll do:

• Growth Leadership: Drive growth of Burson’s intelligenceand insightsoffer, working with market leadership tosource, shapeand convertbriefs from existing and net-new clients.Develop and implement market growth strategies, leveraging Burson’s AI product suite (Sonar, Decipher, KYO, Flight School, and the Fount),our wider tech stack and the WPP Open platform.

• Client Engagement: Build andmaintainstrong relationships with key client stakeholders and leaders, understanding their business challenges and developing tailored data-driven solutions.Lead client presentations and workshops,showcasingthe value of Burson’s data and AI capabilities.

• Team Enablement: Empower Burson teams inBrusselstoleveragedata and AI effectively.Build the business casefor future localintelligence & insightcapability, brief the regional hub with clear priorities and context, and work closely withhub teamsto deployscalablesolutions for your clients.Foster a data-driven culture within the market.

• Product Innovation: Contribute to the ongoing development and refinement of Burson’s data products and AI suite.Identifyemerging client needs and collaborate with product teams to develop innovative solutions. Stay abreast of industry trends and best practices.

• Thought Leadership: Identifyand develop thought leadership opportunities related to data, AI, and their application in communications. Contribute to industry publications, speak at conferences, and represent Burson as a thought leader in the data and intelligence space.

• Collaboration: Work closely with the Chief Intelligenceand InsightsOfficer, EMEA, market leadership, and other regional and global leaders to align data strategies and initiatives. Collaborate with otherspecialismsto ensure data is integrated throughout Burson’s operations and client work.

• Data Ethics: Ensure all data projects adhere to Burson’s data ethics standards andcomply withrelevant regulations. Promote responsible data practices within the agency and among clients.

Experience that contributes to success:

• Extensive experience in data,intelligenceand insights, with a proventrack recordof drivingcommercialgrowth and delivering client value.

• Deep understanding of the communications landscape, emerging technologies, and the application of data and AI in PR.

• Experience of, or proven interest in EU policy communications.

• Strong analytical skills, with the ability to translate complex data into actionable insights.

• Excellent communication and presentation skills, with the ability to engage and influence senior stakeholders.

• Proven ability to build andmaintainstrong client relationships.

• Ideally experience in leading and developing teams.

• Knowledge of social, press, and web analytics tools, as well as research methodologies.

• Passion for innovation and a commitment to data ethics.

#LI-NE1

You belong at Burson:

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.