Influence Director

AKQA Brussels PR; Brussel; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Salary package

Flexible home office

Office at WPP Campus near Brussels-N

Collaborative team environment

Job summary

AKQA Brussels PR is seeking a Dutch-speaking strategist to lead creator, influencer and affiliate programs across the Benelux. You’ll own the strategy, run the team, and partner with performance squads to drive brand and commercial results.

You’ll build integrated campaigns across owned, earned and paid channels, turning creator trends into opportunities and negotiating multi-asset deals with creators and agencies. Join a fast-growing, creative agency network.

Qualifications

• 4–6 years of experience leading influencer or social commerce strategies in Belgium and/or the Netherlands.
• Hands-on TikTok experience, ideally TikTok Shop.
• Track record of using creators and affiliates to drive measurable commercial results.
• Commercially sharp: able to set KPIs, manage budgets and use data to optimize investment.
• Confident negotiating with creators, agencies and platforms.
• Previous team management experience.
• Dutch: native or fluent; English: fluent; French: a plus.

Responsibilities

• Lead the strategy for creator, influencer and affiliate programs across Benelux.
• Lead and coach a team of junior colleagues in a fast-growing environment.
• Own creator strategy, recruitment, briefing, testing and program development.
• Negotiate fees, usage rights, exclusivity and multi-asset deals with creators and partners.
• Collaborate with performance teams to drive results and optimize campaigns.

Skills

Influencer marketing

Affiliate programs

Creator strategy

Team leadership

Budget management

Dutch language

Tools

TikTok Shop

TikTok analytics

Job description

We're looking for someone dutch-speaking who thinks in full-funnel terms, and who knows that creators now play a role at every stage of it, right through to conversion. This isn't a role about influence for its own sake; it's about building creator and advocacy strategies that move people from awareness all the way to purchase and understanding exactly how and where creators fit into that journey.

You'll take the reins on one of our biggest, most exciting accounts for the Benelux. A global brand with real ambition, spanning brand storytelling, advocacy, and increasingly commercial impact. You'll lead the strategy, run the team, and own the creator and affiliate programs that support that journey. Alongside this, you'll act as a strategic partner on influence across the wider agency portfolio, where and when needed.

If you're strategically sharp, genuinely plugged into creator culture, and comfortable navigating a mix of brand storytelling and commercial performance, this is for you.

What you'll do

Lead the strategy

• Own the client relationship and act as their go-to strategic partner for advocacy
• Develop integrated campaigns across owned, earned and paid channels, ensuring influencer activations ladder up to brand and performance goals
• Turn trends from the creator economy into real business opportunities
• Act as a strategic partner on influence across the agency's broader client portfolio, where and when needed

Lead the team

• Lead and coach a team of junior colleagues
• Bring structure and process to a fast-moving, high-growth environment

Own creator strategy & programs

• Build and grow the paid and affiliate creator programs: recruitment, activation, retention
• Own creator strategy, selection, briefing and testing
• Lead negotiations on fees, usage rights, exclusivity and multi-asset deals
• Work closely with performance teams to understand which creators, formats and hooks actually drive results

What you'll bring

• Proven experience (minimum 4-6 years) leading influencer, affiliate, creator or social commerce strategies in Belgium and/or the Netherlands
• Hands-on experience with TikTok (and ideally TikTok Shop)
• A track record of using creators and affiliates to drive measurable commercial results, not just reach or engagement
• Commercially sharp: comfortable setting KPIs, managing budgets and using data to optimize investment
• Confident negotiating with creators, agencies and platforms
• Previous team management experience
• Dutch: native or fluent · English: fluent · French: a plus

What we offer

• A challenging job at the intersection of creator, social and commerce
• A team of 11 enthusiastic and inspiring colleagues
• A creative atmosphere, being part of AKQA and the broader WPP group
• An attractive salary package and additional benefits
• A flexible home office policy
• Our office is located at the WPP Campus next to Brussels North Station, easily accessible by public transport