Head of Sales - Belgium

Brink's; Brussel Hoofdstad; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

Discounts and perks

23 days annual leave

Competitive salary

Job summary

Brink’s Belgium seeks a senior Head of Sales to drive profitable growth, lead the commercial team, and manage high-value client engagements across sectors. The role centers on consultative, solution-based selling and requires strong leadership in a multinational setting.

You will translate global strategy into Belgian growth plans, oversee pricing, contracts, and bid processes, and collaborate with Europe Commercial and Marketing to align messaging and campaigns.

Qualifications

• Senior commercial leader with proven track record in B2B technology or similar environments.
• Experience delivering profitable growth and leading complex sales cycles.
• Strong financial acumen including pricing, margin management and forecasting.

Responsibilities

• Translate global and regional commercial strategy into actionable growth plans for Belgium.
• Drive expansion of Digital Retail Solutions with global product teams.
• Identify and pursue new business opportunities across existing and new segments.
• Own and drive sales pipeline, forecasting, and deal quality.
• Lead contract negotiations, pricing strategies, and bid processes in line with governance.
• Ensure disciplined commercial execution aligned with profitability, risk management and credit policies.
• Partner with Operations to ensure feasible, customer-focused solutions.
• Collaborate with Finance on budgeting, revenue forecasts and performance tracking.
• Cooperate with Europe Commercial and Marketing to align messaging and campaigns.
• Deliver annual and long-term commercial targets, including revenue growth and pipeline health.
• Lead, develop, and mentor a high-performing commercial team.

Skills

Senior leadership

B2B sales

Consultative selling

Team leadership

Contract negotiations

Job description

About Brink’s The Brink’s Company (NYSE:BCO) is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewellers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries. We believe in building partnerships that secure commerce, and doing so requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

Head of Sales - Belgium

At Brink’s, we are excited to offer a compelling opportunity for a senior sales leader to join our Belgian business as Head of Sales. This pivotal role will be responsible for driving profitable, sustainable growth, leading all commercial activity with the team and personally steering complex, high-value client engagements. We are seeking a candidate who thrives in a fast-paced environment and brings experience working with clients of varying scale across multiple sectors. This role is centred on solution-based selling rather than product-led sales, making a strong background in consultative, value-driven approaches highly advantageous. The successful candidate will have a proven track record of leading teams and will be confident in coaching, mentoring, and developing talent to drive high performance.

Key responsibilities

• Translate Brink’s global and regional commercial strategy into actionable growth plans for the Belgian market.
• Drive the expansion of Digital Retail Solutions through close collaboration with global product teams.
• Identify and pursue new business opportunities across existing and new customer segments.
• Own and drive the overall sales pipeline, ensuring strong deal quality, forecasting accuracy, and conversion rates.
• Lead contract negotiations, pricing strategies, and bid processes in line with company governance.
• Ensure disciplined commercial execution aligned with profitability, risk management, and credit policies.
• Partner closely with Operations to ensure commercially sound solutions that are operationally feasible and customer-focused.
• Work with Finance on budgeting, revenue forecasts, and commercial performance tracking.
• Collaborate with Europe Commercial and Marketing teams to align messaging, campaigns, and solution positioning.
• Deliver annual and long-term commercial targets, including revenue growth, margin improvement, and pipeline health.
• Lead, develop, and mentor a high-performing commercial team.

Who we are looking for

• Significant experience in senior commercial leadership roles, ideally within B2B, technology or similar environments.
• Proven track record of delivering profitable growth and leading complex sales cycles.
• Strong financial acumen, including pricing, margin management, and forecasting.
• Experience operating in a multinational, matrix organization.
• Excellent stakeholder management, negotiation, and influencing skills.
• Strategic thinker with the ability to translate objectives into actionable commercial plans.
• Strong commitment to diversity, equity, and inclusion.
• Willingness to travel domestically and internationally as required.
• Strong organizational skills with the ability to manage multiple priorities.
• Flexibility to work across different time zones when supporting regional or global initiatives.

What Brinks Offers

• Competitive annual salary
• Annual bonus
• Various discounts and perks
• 23 days of annual leave

Brink’s is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, marital status, protected veteran status (if applicable), sexual orientation, gender identity, or any other characteristic protected by law.

Build a Career with Purpose at Brink’s For over 165 years, Brink’s has been a trusted global leader in secure logistics and cash and valuables management solutions. Today, we continue to evolve - powered by technology, driven by purpose, and united by values. With a legacy built on trust and a future driven by innovation, Brink’s partners for customer success, empowering businesses across the globe to operate with confidence and peace of mind. At Brink’s, we operate in more than 100 countries, across cultures and languages, yet we’re one team-committed to protecting what matters most. Our people are at the heart of everything we do. We foster a culture of collaboration, innovation, and continuous learning, where every team member is empowered to grow, take ownership, and make an impact. No matter which business area or country you are located, Brink’s offers a place to build a meaningful career. Here, you’ll find opportunities to develop your skills, contribute to global solutions, and be part of something bigger. We believe in doing what’s right, working together, and striving for excellence. If you're looking for a career that combines purpose with performance, Brink’s is the place for you.

Brink’s is proud to be an equal opportunity employer.