Head of Marketing

Azumuta; Oost-Vlaanderen; Sur place; EUR 120 000 - 180 000; Plein temps

Résumé du poste

Azumuta is seeking a Head of Marketing in Belgium to lead a high-performing team and redefine how marketing operates with AI at the core. You will own strategy, demand generation, brand, and cross-functional alignment to drive predictable pipeline growth.

You will build an AI-native marketing operating model, design scalable programs, and inspire exceptional talent to deliver measurable outcomes and industry-leading execution.

Qualifications

• Proven experience leading marketing teams in B2B SaaS
• Ability to define strategy and build scalable marketing systems
• Experience embedding AI into marketing processes

Responsabilités

• Own the marketing organization and strategy for Azumuta
• Drive demand generation, pipeline growth and brand strength
• Embed AI-native operating models across planning, execution and optimization
• Align Marketing with Sales, Product and Customer Success to achieve growth

Connaissances

B2B marketing leadership

AI in marketing

Demand generation

Go-to-market strategy

Team building

Description du poste

Marketing is changing. Lead the shift.

Most companies are adding AI to existing workflows. We believe that's the wrong approach.

We're rebuilding marketing from first principles, where AI isn't another tool but the operating system behind strategy, execution, optimization and growth. We're looking for a Head of Marketing who wants to lead a high-performing team and be at the front of that shift.

This is not a role for someone who simply manages campaigns. It's for someone who can inspire people, define strategy, build systems and create the next generation of enterprise marketing.

About Azumuta

Manufacturing is entering its biggest transformation in decades. For years, we’ve helped manufacturers digitize their operations through a platform used by leading manufacturers across Europe and North America. From digital work instructions and quality management to traceability, skills and operational excellence, we’ve helped thousands of operators perform their work better, faster and safer. But we’re only getting started. The next generation of manufacturing won’t be driven by software alone. It will be powered by AI that fundamentally changes how work gets done on the factory floor. We’re building a future where work instructions are generated automatically from engineering data, AI agents assist operators in real time, quality documentation is created autonomously, and repetitive administrative work simply disappears. We’re not digitizing existing processes anymore. We’re redesigning manufacturing execution from the ground up. Founded in 2016, Azumuta has grown into one of Europe’s leading Manufacturing SaaS scale-ups, working with some of the world’s most innovative manufacturers across industries including aerospace & defense, industrial machinery, automotive, electronics and medical devices. We’re building what manufacturing will look like over the next decade. If that excites you, you’ll fit right in.

Your mission

You'll own the entire marketing organization. You'll build and coach the team, define the marketing strategy, own demand generation, strengthen our brand and create predictable pipeline growth. At the same time, you'll redesign our marketing operating model by embedding AI into every stage of planning, production and optimization.

You won't inherit a playbook. You'll build the one others will follow.

What You'll Do

Lead the Marketing Organization

Build, coach and inspire a world-class marketing team while creating a culture of ownership, curiosity, accountability and continuous improvement. You'll hire exceptional talent, develop future leaders and empower every team member to perform at their highest level.

You'll champion an AI-first mindset across the team, helping marketers confidently embrace new ways of working instead of fearing them. Your role isn't to replace people with AI. It's to enable your team to eliminate repetitive work, focus on creativity and strategy, and continuously raise the bar together.

You'll align Marketing with Sales, Product and Customer Success, set clear priorities and KPIs, and ensure every individual understands how their work contributes to company growth. You'll be a manager when your team needs guidance, a coach when they need development, and a teammate who is always willing to roll up their sleeves when required.

Own the Marketing Strategy

Develop and execute the annual marketing plan, translating business objectives into measurable growth initiatives. Own positioning, messaging, brand, demand generation, ABM and go-to-market strategy while continuously optimizing performance, pipeline and ROI.

You'll balance long-term brand building with short-term revenue generation, build scalable marketing programs across multiple customer segments and create alignment between every marketing initiative and business objectives. You'll partner closely with Sales, Product and Leadership to ensure marketing becomes a true strategic growth engine.

Build an AI-Native Marketing Organization

This is where the role becomes different.

We're not looking for someone who occasionally uses AI. We're looking for someone who wants to reinvent how marketing operates.

You'll redesign marketing from the ground up by creating an AI-native operating model where strategy, execution and optimization flow seamlessly together. You'll build intelligent workflows that compress campaign cycles from months to days, eliminate manual handoffs and automate repetitive work so the team can focus on higher-value thinking.

You'll design a Marketing Operating System where data → AI agents → decisions → execution → learning become one continuous process. Specialized AI agents will review assets for legal, brand, competitive positioning, SEO, privacy and quality before anything reaches the market, creating faster execution without sacrificing consistency.

Whether that's n8n, Claude, OpenAI, Jasper, MCP or whatever technology comes next is secondary. What matters is your ability to design systems that scale and continuously improve.

Why join Azumuta

Enterprise marketing is being redesigned right now not in some projected future. The companies pulling ahead aren't adding AI to existing workflows. They're rebuilding how strategy, production, execution and optimization flow across the organization while empowering their people to do their best work. That's what we're building at Azumuta. We're a small team doing big things in a market that's ready for it. If you join us, you'll have a real seat at the table, real ownership and a real chance to build something that matters.

If you're looking to manage a marketing department, this role probably isn't for you.

If you're excited to lead exceptional people, shape how a fast-growing B2B SaaS company goes to market and build one of the first truly AI-native marketing organizations, we'd love to meet you.

You would be a great fit if you:

• You're an experienced B2B marketing leader who knows how to build teams, create strategy and deliver measurable growth. You've owned marketing plans, managed budgets, built pipeline and understand how modern go-to-market organizations operate.
• More importantly, you're a leader who develops people. You create clarity, remove obstacles, coach individuals to become future leaders and foster an environment where collaboration, ownership and continuous learning become the norm.
• You're a builder. You think in systems rather than campaigns and see AI as the biggest shift in marketing in decades. But you also understand that technology only creates value when people embrace it. You know how to bring your team on that journey, creating excitement instead of resistance and enabling marketers to achieve more than they ever could before.
• You're equally comfortable discussing company strategy with the executive team, mentoring a demand generation specialist, brainstorming positioning with Product, reviewing campaign performance or designing the workflows that power your organization.
• You don't believe leadership is about having all the answers. It's about building a team that's capable of finding better ones together.

What success looks like:

Within your first year, you will have:

• Built a high-performing marketing organization with a culture of ownership, collaboration and innovation.
• Established a clear marketing strategy aligned with company growth objectives.
• Increased pipeline while improving marketing efficiency and ROI.
• Reduced campaign production times dramatically through AI and automation.
• Implemented an AI-native Marketing Operating System that enables the team to move faster and smarter.
• Built a marketing function that becomes a competitive advantage for the company.

Ready to build something?