Head of Affluent Growth

ING; Brussel; Sur place; EUR 150 000 - 210 000; Plein temps

Résumé du poste

ING is seeking a Head of Affluent Growth to shape and drive the growth agenda across Personal Banking and Mass Affluent clients. You will align strategic priorities with quantified commercial plans, lead activation and coaching, and leverage data to optimize performance across human and digital channels.

In this role, you will manage a multidisciplinary team, collaborate with senior stakeholders, and strengthen ING’s position as the preferred investment partner for affluent retail clients.

Qualifications

• Significant leadership experience in commercial development or growth.
• Strong knowledge of affluent clients and investment products.
• Analytical mindset with data-driven decision making.
• Excellent stakeholder management and communication skills.

Responsabilités

• Define, coordinate and execute growth agenda for investment solutions across Personal Banking and Mass Affluent clients.
• Drive assets under management and client engagement, strengthening ING’s market position.
• Translate strategic priorities into clear commercial plans with measurable objectives.
• Lead activation, sales coaching, and digital after-sales initiatives.
• Use performance insights to identify growth opportunities and improve effectiveness.
• Support and challenge senior stakeholders and cross-functional teams.
• Build partnerships across Personal, Private, Business Banking and central functions.
• Lead and develop a multidisciplinary growth team.

Connaissances

Leadership

Analytical mindset

Stakeholder management

Commercial acumen

People development

Execution discipline

Description du poste

Your impact

As Head of Affluent Growth, you will define, coordinate and execute the growth agenda for investment solutions across Personal Banking and Mass Affluent clients. Your mission is to drive assets under management, investment fee income and client engagement, while strengthening ING’s position as the preferred investment partner for affluent retail clients.

You will combine strategic vision with commercial execution, using data and customer insights to accelerate growth, enhance client value propositions and optimize performance across both human and digital channels.

Your role

You will:

• Drive the growth strategy for investments, deposits and client activation across Personal Banking.


• Shape and continuously improve ING’s value proposition for affluent clients.


• Translate strategic priorities into clear commercial plans and measurable objectives.


• Lead commercial activation, sales coaching, communication and digital after-sales initiatives.


• Use data and performance insights to identify growth opportunities and improve commercial effectiveness.


• Support and challenge senior stakeholders, regional management and commercial teams.


• Build strong partnerships across Personal Banking, Private Banking, Business Banking and central functions.


• Contribute to Management Team discussions through strategic recommendations and business insights.


• Lead, inspire and develop a multidisciplinary team focused on growth and client value.

The team

You will work closely with the Lead Digital After-Sales and the Lead Value Proposition & Sales Development, steering a team active in:

• Sales Management


• Sales Coaching


• Customer Journey Design


• Value Proposition Development


• Communication & Sales Support


• Digital After-Sales

Together, you will create the commercial momentum needed to achieve ING’s growth ambitions.

What you’ll bring

• Significant leadership experience in commercial development, business growth, value proposition management or investment services.


• Strong knowledge of Personal Banking, Affluent clients and investment products.


• A highly analytical mindset with the ability to translate data into actionable business decisions.


• Excellent stakeholder management and communication skills.


• Strong commercial acumen combined with strategic thinking.


• The ability to perform in a fast-paced environment and drive execution with discipline.


• A passion for developing people, fostering collaboration and delivering measurable impact.

Why ING?

At ING, you’ll have the opportunity to shape the future of Personal Banking, influence strategic decisions and make a direct impact on client growth and commercial performance. You’ll work in a dynamic environment where innovation, collaboration and entrepreneurial spirit are encouraged every day.

Ready to make a difference and accelerate growth for thousands of clients? Join ING and help shape the future of Affluent Banking.