HCP ACTIVATION MANAGER

Pierre Fabre Laboratories; Brussel Hoofdstad; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Pierre Fabre Laboratories in Belgium seeks a Marketing/Communication strategist for HCPs to drive omnichannel initiatives and ensure compliant, impactful communications. You will define HCP journeys, coordinate CRM activations, and align with brand strategies across medical events.

The role requires 2+ years in pharma or dermocosmetics with a strong HCP focus, plus fluency in Dutch, French, and English. A Master’s in related fields is a strong asset and the position is on-site in Brussels.

Qualifications

• University degree in Health Sciences, Pharmacy, Medicine, Biology, Marketing, or related field.
• A Master’s or postgraduate degree in Pharmaceutical Marketing, Digital Marketing, or Health Management is a strong asset.
• Minimum 2 years in a strategic role within pharma or dermocosmetics with HCP focus.

Responsabilités

• Define the Omnichannel roadmap for each Group of HCP and coordinate related activities.
• Analyze data to optimize omnichannel communication across media and ensure consistent HCP journeys.
• Design communications for medical events and conferences in alignment with global strategy.
• Coordinate HCP journey activation across touchpoints, including CRM and tools.
• Set KPIs to evaluate impact of medicalization and support field force in brand execution.
• Collaborate with Medical, Congress, and Commercial Excellence teams on cross-functional projects.

Connaissances

Dutch

French

English

Formation

University degree in Health Sciences or related field

Master’s or postgraduate in Pharmaceutical Marketing or Health Management

Outils

CRM

Description du poste

Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey.
Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care.
By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the “We Care Movement,” a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better.

Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement”.

Your mission

Provide scientific and strategic expertise in marketing/communication for HCP, leading key initiatives for the promotion and execution of medical visits, in line with the company’s global strategy.

Define the Omnichannel roadmap for each Group of HCP.

This includes data analysis and interpretation, as well as the optimization of omnichannel communication across the various media used by the medical visit team, ensuring effective and consistent implementation of the HCP Journey at all points of contact.

It also includes designing the communication for medical events and conferences.

Coordination of the HCP journey and monitoring its implementation

• Set up the HCP journey and ensure the activation of the different touch points (including CRM activation)
• Ensure that tools and communication by cycle are fully aligned with cycles priorities
• Define and implement specific KPIs to evaluate impact of medicalization/HCP journey (with commercial excellence team)
• Optimize HCP communication and tools in compliance with the local regulations and aligned with brand strategy
• Together with the medical, congress teams, coordinate and promote medical events.
• Support the field force in the execution of these activities
• Communicate to the brands / Medical team the needs identified in the HCP approach (new tools, additional data, events…)

Cross-functional Projects and Internal Synergies

• Propose cross-fertilization projects and/or communication while ensuring alignment with brand strategies and local HCP regulation
• Coordinate projects between DCPC , Pharma Care and Med DTO, ensuring synergies and collaboration strategies

Development of Scientific Content and Materials

• Propose or develop in conjunction with the Marketing teams, materials for healthcare professionals, including digital and offline content (HCP Journey) and according to available resources.
• Ensure, in collaboration with the QRVI teams, that the content and communications made for HCP comply with local regulations.

Who you are ?

Education & Diploma

• University degree in Health Sciences, Pharmacy, Medicine, Biology, Marketing, or a related field.
• A Master’s or postgraduate degree in Pharmaceutical Marketing, Digital Marketing, or Health Management is a strong asset.

Experience & Expertise

• Relevant Background: Minimum of 2 years of experience in a similar strategic role within the pharmaceutical or dermocosmetics industry, with a strong HCP-centric approach.
• HCP Strategy & Omnichannel: Proven ability to define and drive the Omnichannel roadmap and HCP journey. Experience in activating diverse touchpoints (including CRM) and optimizing communication across multiple media channels.
• Scientific Content & Compliance: Ability to develop and validate scientific materials (both digital and offline) in conjunction with Marketing and QRVI teams. Deep understanding of the HCP environment, including local regulations and strict compliance requirements.
• Cross-Functional Leadership: Demonstrated experience leading cross-fertilization projects across divisions (such as DCPC, Pharma Care, and Med DTO) and partnering effectively with Medical, Congress, and Commercial Excellence teams.
• Analytics & Execution: Skilled in setting specific KPIs to evaluate the impact of medicalization, combined with the ability to support the field force in executing brand strategies. Digital marketing or direct field experience is a distinct plus.

Languages

• Trilingual: Full professional proficiency in Dutch, French, and English (written and spoken) is required to engage effectively with local healthcare professionals and ensure compliant regional communication.

At Pierre Fabre Laboratories, we believe that our greatest asset is our people.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.