Group Marketing Director — Global Growth & CRM Center

Beaulieu International Group; Waregem; Hybride; EUR 180 000 - 280 000; Plein temps

Avantages offerts par ce poste

Flexible hours

Home office policy

Extra-legal benefits

Résumé du poste

Beaulieu International Group seeks a Group Marketing Director to lead the central marketing team, shaping strategy and supporting divisions across growth initiatives. The role oversees shared services, events, design, and digital marketing, ensuring consistent high-quality execution, while aligning with senior leadership and divisional leaders.

You will drive campaigns, lead a cross-functional team, manage the marketing budget, and champion Salesforce CRM excellence to maximize value across the

Qualifications

• 10+ years in a marketing leadership role.
• Experience in international, multi-business organizations is a plus.
• Proven ability to translate market insights into strategy and plan.

Responsabilités

• Collaborate with divisional management to develop and execute growth-driving strategies.
• Translate commercial priorities into marketing actions, representing marketing at group level decisions.
• Lead, coach and develop the central marketing team across CRM, events, design and digital marketing.
• Executive oversight of creative campaigns across the group to deliver measurable results.
• Provide insights and tools to sales to align messaging and value propositions.
• Manage relationships with agencies, freelancers, and technology providers.
• Own the group marketing budget and ensure ROI across shared services and divisions.
• Lead CRM center of excellence to maximize Salesforce adoption and cross-functional collaboration.
• Coordinate with Corporate Communications to align branding and strategic communications.

Connaissances

Marketing leadership

Strategic marketing

Digital marketing

Lead generation

Cross-functional collaboration

CRM governance

Executive communication

People management

Outils

Salesforce CRM

Description du poste

Beaulieu International Group seeks a Group Marketing Director to lead the central marketing team, shaping strategy and supporting divisions across growth initiatives. The role oversees shared services, events, design, and digital marketing, ensuring consistent high-quality execution, while aligning with senior leadership and divisional leaders.

You will drive campaigns, lead a cross-functional team, manage the marketing budget, and champion Salesforce CRM excellence to maximize value across the