Freelance Content Creator

Ogilvy Social.Lab; Brussel Hoofdstad; Sur place; EUR 42 000 - 66 000; Plein temps

Résumé du poste

Ogilvy Social Lab is seeking a Content Creator to drive end-to-end social-first content, from concept to delivery, collaborating with a team of producers and creatives. You will script, shoot, edit, and publish projects while shaping the agency’s voice across its social channels.

You will track cultural trends, pitch ideas, and ensure content aligns with client goals and delivers measurable business impact. A Dutch-English bilingual background is preferred for this role in Belgium.

Qualifications

• Native or equivalent level of Dutch is mandatory.
• Good working knowledge of English.
• Proven experience in a similar role for creative excellence.
• Effective teamwork and communication within a creative team.
• Strong curiosity for current trends in pop culture and digital landscapes.
• Insight into human behavior and audience motivation.
• Colour and form sense to contribute to visual aesthetics.
• Ability to work under pressure and meet tight deadlines.
• Strong desire to learn and upskill continuously.
• Conceptualization skills for brave, world-class ideas.

Responsabilités

• End-to-End Content Production (A to Z).
• Own ideas and take ideas from spark to final execution.
• Script, shoot, edit, and deliver content independently.
• Collaborate with producers and creatives to brainstorm and build ideas.
• Attend and direct shoots for larger-budget productions.
• Take ownership of smaller projects from concept to final delivery.
• Define and execute a distinct internal and external content strategy for Ogilvy Social Lab.
• Lead producer across all of Ogilvy Social Lab’s own social channels.
• Create engaging content centered around award-winning work and agency culture.
• Track global content trends and emerging formats to inform strategy.
• Ensure content aligns with client goals and drives business results.

Connaissances

Dutch language

English proficiency

Creative thinking

Teamwork

Trend awareness

Audience insight

Color & form

Work under pressure

Learning mindset

Conceptualization

Description du poste

OgilvySocial.Labisn'tyour typical agency.We'rebuilt for the social age, understanding that socialisn’tjust another channel;it’swhere brands connect with their audience, engage, and thrive. This reality demands a social-first approach to brand building—one where creativity, community, culture, and creators intersect to drive impact.

As WPP’s deep social specialist and Ogilvy’s Centre of Excellence in Social, we are purpose-built for the social era. From our HQ in Belgium and teams across Europe, we bring bold ideas, entrepreneurial spirit, and innovative strategies that challenge convention and deliverreal businessresults. We thrive on shaping the future of brand communications, pushingboundariesand setting the pace forwhat’snext in social-first marketing.

About the Role

As a Content Creator at Ogilvy Social Lab, you are at the absolute forefront of where the advertising industry is going. Content is no longer just a support mechanism. Today, it is the driving force of modern brand storytelling. In this role, you will transition from traditional creative ideation to becoming a full-stack maker. You will have the autonomy and with the Strategy/Intelligence department to spot cultural trends, pitch format ideas, and physically bring those concepts to life from A to Z.

You will be a key player in shaping how our clients show up in the digital world, while simultaneously taking the lead in defining how Ogilvy Social Lab presents itself to the industry.

Key Responsibilities

End-to-End Content Production (A to Z)

• Ownership of Ideas: Youare responsible forfinding social-first contentideas andtaking those ideas frominitialspark to final execution.
• The Maker Mentality: Youdon'tjust brief production; you produce. You will script, shoot, edit, and deliver high-quality content independently.
• Collaborate & Innovate: Brainstorm andbuild oncreative ideas alongside a talented team of content producers and creatives.
• On-Set Execution: Attend and help direct shoots when working on larger-budget, full-scale productions.
• End-to-End Ownership: Take full ownership of smaller-scale projects—from concept to final delivery—when working independently.
• You will define,refineand roll out a distinct internal and external content strategy for the agency. Indeed, as the lead producer for Ogilvy Social Lab’s own social channels. You will create engaging, high-impact content centered around our award-winning work, agency culture, events, and talent initiatives.
• Strategic Ownership: Define, refine, and execute a distinct internal and external content strategy forOgilvySocial Lab.
• Brand Voice & Channels: Act as the lead producer across all of Ogilvy Social Lab’s own social channels.
• Creative Content Creation: Concept and produce high-impact, engaging content highlighting our award-winning work, agency culture, live events, and talent initiatives.
• Be Our Creative & Trend Radar- Keepa constant pulse on the global content landscape.You’lltrack how leading agencies and competitor brands are innovating, positioning yourself as our go-to expert on emerging social trends, formats, and best practices.
• Commercial & Story-Driven Mindset - Ensure every piece of content is rooted in a deep understanding of our clients’ business goals, commercial targets, and core messaging. Social content should be engaging, but it must also drivereal businessresults—creating work that both tells a story and moves the needle.

Guardians of Quality

• Together with the agency's other Content Creator(s), you will act as the "guardian angel" of our content output. You will set,maintain, and champion the benchmark for what high-quality, impactful content creation looks like at Ogilvy.

Lastly, have fun

• The opportunities in this space areendless,you should want to explore them with curiosity, energy, and a sense of play. You view this shift not just as a job change, but as a playground for innovation.

Profile

• Proven experience in a similar role,demonstratingyour ability to contribute to creative excellence.
• Native or equivalent level of Dutch is mandatory. Good working knowledgeof English.
• Creativity and originality that align with the innovative spirit ofOgilvySocial Lab.
• Effective teamwork and communication skills, fostering collaboration within the creative team.
• A natural curiosity for current trends in popular and digital culture, coupled with foresight into future advertising landscapes.
• Insight into human behavior and motivational needs,demonstratinga deep understanding of your audience.
• A keen sense of color and form to contribute to the visual and aesthetic aspects of the creative process.
• Ability to work well under pressure, meeting tight deadlines whilemaintainingthe quality of work.
• Interest in immersing yourself in award annuals to explore and appreciate outstanding work in the field.
• A strong desireto learn and upskill,showcasinga commitment to personal and professional growth.
• Conceptualization skills that bring forth brave, fresh, and world-class ideas.