European EV Marketing & Events Lead

BYD Europe; Brussel; Sur place; EUR 60 000 - 100 000; Plein temps

Résumé du poste

BYD Europe is seeking a proactive marketing professional to define and execute the regional strategy for DENZA and BYD brands across responsible markets in Europe.

You will plan national events, lead campaigns with agencies, provide digital assets, supervise dealer and PR activities, and contribute to the European marketing plan while tracking performance. This full-time role involves collaboration with press, influencers, and internal teams to deliver impactful customer experiences.

Qualifications

• Marketing planning experience across multiple countries
• Agency collaboration for campaigns
• Budget management and asset provisioning

Responsabilités

• Define the marketing plan across the responsible countries in alignment with business objectives and global marketing strategic guidelines.
• Plan and lead the execution of national events, conducting post-event analysis to assess the effectiveness and provide insights for internal improvements.
• Develop and manage regional advertising and digital campaigns across local markets in collaboration with appointed agencies.
• Provide digital assets for local market use, ensuring their effective utilization during national campaigns.
• Supervise dealer marketing plans and monitor execution by dealer partners.
• Contribute valuable insights for the development of the European marketing plan and monitor competitor activities, including product and financial benchmarks, monthly installments, and new campaigns.
• Develop and manage local advertising and PR campaigns in partnership with appointed agencies.
• Oversee and manage the marketing budget, ensuring efficient allocation of resources.
• Supervise relationships with press, media, agencies and digital influencers, ensuring visibility for the brand and product stories.
• Conduct post-event analysis to evaluate the success of initiatives and integrate findings into future marketing strategies.
• Collaborate with and support the European PR and events teams when planning activities in the local market.
• Foster, grow and nurture relationships with digital media and social influencers.
• Act as a brand ambassador, consistently prioritizing the customer experience.
• Actively engage and collaborate in any European events or activities as needed.

Description du poste

BYD Europe is seeking a proactive marketing professional to define and execute the regional strategy for DENZA and BYD brands across responsible markets in Europe.

You will plan national events, lead campaigns with agencies, provide digital assets, supervise dealer and PR activities, and contribute to the European marketing plan while tracking performance. This full-time role involves collaboration with press, influencers, and internal teams to deliver impactful customer experiences.