Energy Marketing Coordinator

Eastpak; Berchem; Sur place; EUR 40 089 - 50 112; Plein temps

Avantages offerts par ce poste

On site gym offering health and well‑b

VF brand discount card 50%

Résumé du poste

Eastpak is seeking an Energy Marketing Coordinator in Antwerp, Belgium to drive collaborations and culture-led storytelling. You will coordinate partnerships calendar and activation plans across social, PR, influencer marketing, retail, CRM and owned media.

Work closely with product, creative, marketing and regional teams to ensure campaigns are delivered with strong storytelling, impact and a seamless consumer experience.

Qualifications

• Proven experience collaborating across cultures and with diverse teams and clients.
• Strong background in brand marketing, partnerships, influencer marketing and PR.
• Excellent organisational and project management skills with multiple deadlines.
• Knowledge of social media and modern marketing channels for integrated campaigns.
• Interest in youth culture, fashion, music, art and emerging trends.

Responsabilités

• Support development and activation of partnerships and collaborations.
• Coordinate end-to-end delivery of seasonal collaborations and activations.
• Build narratives and content strategies engaging youth culture across channels.
• Drive cross-functional collaboration to ensure consistent activation.
• Foster relationships with partners and internal teams for successful delivery.

Connaissances

International experience

Brand marketing

Partnerships

Influencer marketing

PR

Communications

Events

Project management

Relationship building

Social media knowledge

Proactive mindset

Formation

Bachelor’s or Master’s in marketing or communications

Description du poste

Eastpak is looking for an exceptional Energy Marketing Coordinator to join our Eastpak Marketing team based in Antwerp, Belgium.

Let’s talk about the role!

As Energy Marketing Coordinator, you will play a key role in driving Eastpak's cultural relevance through collaborations, partnerships and culture-led storytelling. You will support the execution of the brand's collaborations and cultural initiatives, building relationships with the brands, talent, communities and cultural movements.

Working closely with internal product, marketing and creative teams, you will help coordinate Eastpak's collaborations and partnerships calendar, ensuring projects are delivered with strong storytelling, seamless execution and maximum impact. Acting as a bridge between external partners and internal teams, you will coordinate the development of integrated activation plans and communication toolkits that bring collaborations to life across all brand communication channels - from social, PR and influencer marketing to retail, digital, CRM and owned media.

How You Will Make a Difference

Drive brand elevation through collaborations and culture

Support the development and activation of partnerships that strengthen the cultural relevance, desirability and brand heat.

Identify culturally relevant partnership opportunities

Monitor trends, communities, brands, talent and emerging cultural movements to identify opportunities that authentically connect with consumers and support the brand's long-term strategic direction.

Manage collaboration and partnership execution

Coordinate the end-to-end delivery of seasonal collaborations, supporting timelines, stakeholder management, partner communication and activation planning from concept through to launch.

Build consumer engagement through culture-led storytelling

Help create compelling narratives and content strategies that connect Eastpak with youth culture audiences across markets and channels.

Maximise collaboration impact across the consumer journey

Develop and coordinate integrated activation plans that leverage social, PR, influencer, retail, CRM, digital and experiential channels to build awareness, engagement and advocacy for collaboration and culture initiatives.

Drive cross-functional collaboration and integrated execution

Partner closely with product, creative, marketing and regional teams to ensure collaborations are activated consistently and effectively across all brand communication channels and consumer touchpoints, delivering a seamless and impactful consumer experience.

Be the pulse of culture within the organisation

Bring fresh cultural insights, inspiration and external perspectives that help Eastpak remain relevant, distinctive and connected to emerging consumer interests.

Build strong partner relationships

Act as a key point of contact for collaboration partners, helping foster productive relationships and ensuring successful partnership delivery from briefing through activation.

Skills For Success

We’re looking for someone who brings:

• Proven experience working abroad and/or in an international professional environment. The ideal candidate has demonstrated the ability to collaborate across cultures and communicate effectively with diverse teams and clients.
• 1–3 years of experience in brand marketing, partnerships, influencer marketing, PR, communications, events or a related field.
• A strong passion for youth culture, fashion, music, art, sport and emerging consumer trends, with a natural curiosity for what drives relevance and conversation.
• Excellent organisational and project management skills, with the ability to coordinate multiple projects, stakeholders and deadlines.
• Strong communication and relationship‑building skills, with confidence working across internal teams and external partners.
• Knowledge of social media, influencer marketing and modern communication channels, and how they contribute to integrated marketing campaigns.
• A proactive, collaborative mindset with a desire to grow a career in cultural marketing, collaborations and brand partnerships.
• A formal education (Bachelor’s or master’s in marketing or communications) is a plus

What’s In It For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback‑based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well‑being initiatives
• A discount card with 50% on all VF brands

Free to Be, Inclusion & Diversity

As a purpose‑led, performance‑driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

This post is not eligible for relocation support

Hiring Range:

€40,089.60 EUR - €50,112.00 EUR annually