EMEA Agency Lead

Seedtag; Watermaal-Bosvoorde; Hybrid; EUR 140,000 - 210,000; Full time

Benefits offered by this job

Growth opportunities

Hybrid/flexible work

Learning & development

Culture and well-being

Global events

Job summary

Seedtag is seeking an EMEA Agency Lead to shape neuro-contextual advertising strategy across EMEA. Ideally based in the UK, with openness to other Seedtag locations across Europe.

You will build senior agency relationships, negotiate trading agreements, and drive revenue growth while aligning with commercial teams. The role requires a 10+ year track record in Tech/AdTech and a strong C-level network across agency Holdcos.

Qualifications

• 10+ years of experience in Tech/AdTech and understanding of the digital advertising ecosystem.
• Strong C-level network across EMEA agency Holdcos.
• Extensive experience in agency strategic partnerships, including trading agreements, data partnerships, and product partnerships.
• Proven ability to negotiate and manage complex agency agreements.
• Strong communication, negotiation, and senior stakeholder management skills.
• Strategic and opportunity-driven mindset.
• Ability to work independently while collaborating effectively with cross-functional and commercial teams.
• Fluent English.
• Ideally based in London, although we are open to candidates in other Seedtag EMEA locations depending on experience and qualifications.

Responsibilities

• Build and strengthen strategic relationships with key media agencies.
• Negotiate and manage trading agreements with agencies to drive long-term business growth.
• Maintain regular syncs with agency trading teams to identify opportunities, unlock growth, and improve collaboration.
• Work closely with the commercial team, providing input on overall business performance, market feedback, and growth opportunities.
• Represent Seedtag in the market, educating agencies and advertisers on our solutions and value proposition.
• Identify and develop new business opportunities across planning, programmatic, trading, and buying teams within agencies.
• Drive revenue growth and contribute to achieving and exceeding commercial targets.
• Maintain an accurate view of the commercial pipeline, ensuring proper forecasting and reporting.

Skills

C-level network across EMEA Holdcos

Agency partnerships

Negotiation

Stakeholder management

Strategic mindset

Fluent English

Independent work

Job description

We’re looking for an EMEA Agency Lead, ideally based in the UK, although we’re open to candidates based in other European countries where Seedtag has a presence. You’ll play a key role in shaping the future of neuro-contextual advertising across EMEA.

Who We Are

Seedtag is the leading Neuro-Contextual Advertising Company. We are redefining how advertising works in a privacy-first world by moving beyond keywords and cookies, towards understanding human emotion, intent, and context. Powered by advanced AI and neuroscience, our proprietary technology, Liz, delivers a deep, human-like understanding of content and attention. This enables brands to connect with audiences at the right moment, in the right mindset, with ads that are relevant, engaging, and respectful of the user experience. Founded in 2014 by two ex-Googlers, Seedtag has grown into a global company with 500+ Seedtaggers across 17 countries, backed by €250M in funding, and expanding rapidly across the open web and Connected TV. We’re not just building technology, we’re rewriting the rules of advertising.

Your Challenge

As EMEA Agency Lead, You Will

• Build and strengthen strategic relationships with key media agencies, positioning Seedtag as a preferred partner.
• Negotiate and manage trading agreements with agencies to drive long-term business growth.
• Maintain regular syncs with agency trading teams to identify opportunities, unlock growth, and improve collaboration.
• Work closely with the commercial team, providing input on overall business performance, market feedback, and growth opportunities.
• Represent Seedtag in the market, educating agencies and advertisers on our solutions and value proposition.
• Identify and develop new business opportunities across planning, programmatic, trading, and buying teams within agencies.
• Drive revenue growth and contribute to achieving and exceeding commercial targets.
• Maintain an accurate view of the commercial pipeline, ensuring proper forecasting and reporting.

What You’ll Need to Succeed

• 10+ years of experience in Tech/AdTech, with a strong understanding of the digital advertising ecosystem and media landscape.
• Strong C-level network across Agency Holdcos in EMEA, with proven experience building senior strategic relationships.
• Extensive experience in agency strategic partnerships, including trading agreements, data partnerships, and product partnerships.
• Proven ability to negotiate and manage complex agreements with media agencies.
• Strong communication, negotiation, and senior stakeholder management skills.
• Strategic and opportunity-driven mindset, with the ability to identify and develop new business opportunities.
• Ability to work independently while collaborating effectively with cross-functional and commercial teams.
• Fluent English is required.
• Ideally based in London, although we are open to candidates in other key Seedtag EMEA locations depending on experience and qualifications.

Why Join Seedtag?

• Growth & Opportunity: Accelerated, hands-on development with real ownership, global projects, and internal mobility.
• Flexibility: We trust you to balance work and life with flexible schedules and a hybrid model; work from home, the office, or wherever you do your best work.
• Learning & Development: Access to online learning, continuous training, and optional English or Spanish group classes.
• Culture that Cares: Well-being is part of how we work, supported by initiatives like SeedDay, Digital Disconnection, and team-building moments.
• Connection & Fun: Global events, offsites, celebrations, and a strong sense of belonging across all Seedtag locations.

Ready to Join the Seedtag Universe?

If you’re looking for a place where technology has soul, where ideas turn into impact, and where people truly come first, welcome to Seedtag.

At Seedtag, we foster an inclusive environment where everyone can thrive. We welcome diverse perspectives, as they fuel our innovation and growth. If you require any accommodations during the hiring process, please let us know. We’re committed to ensuring a positive and accessible experience.